I want to start with AI everyone here’s a writer what’s your relationship with AI when it comes to writing so I use AI

every single day I have no shame on admitting it there is a rewd line between Ai and US using it after two

weeks 2024 who wouldn’t use it my lik went from like 700 to 100 but when my

bank account sort of went the opposite direction I was going you’re using this as a tool to get people to your list to

sell to earn a living what’s more important here that’s where it just goes terribly wrong

especially as well with AI comments like my comments are filled with AI comments every single day and I’m like this

doesn’t look good for you it makes me also look like I’m buying comments especially for Founders that like I know

have legit businesses it makes them look lazy if you don’t do any research then you you cannot predict anything well

research is literally like 80% of the job of writing I was addicted to cheap

dopamine from Tik Tok Instagram YouTube whatever and then I turned it into becoming addicted to the long-term

dopamine head of hey I signed my first client people would cheer for me then

that made me want to commit to entrepreneurship how do you feel when you see the rocket

emoji and you can you stop using the watermelon Emoji everywhere every single

comment you’ve left on my content this week is just one watermelon well you talk about brand I I don’t know what the

what does that mean like you’re meant to be giving me value you just give me a watermelon like it doesn’t make sense

welcome to my Abode temporary I have notes I want everyone

to introduce themselves and we’re going to have a little bit of a mastermind for people at home Jacob who are you um I’m basically

I help people online business Consulting been on LinkedIn for a while grew an audience to

44,000 followers um I’ve got my sort of coaching Community called modern maker

and primarily it runs on something we call the proximity offer and power writing all righty we’ll get into that

I’m sure Lara hi do I need to introduce myself you do not everyone knows who you

are hi my name is Lara and I’m a content creator entrepreneur on linken and yeah

that’s what I do yeah 2 10K followers been in the game for a while for the people who don’t know

sure Matt finish my name’s Matt I uh help people write online and use writing

to make money um I coach business owners primarily to use their writing on social

to get new business um and I also create courses to help people at a beginner

level do that as well amazing and a great course and also around 150k followers so everyone’s been in the game

for a while for everyone at home I’m Harry it’s gaming Playbook podcast I have a weekly podcast and also ghost

right so the first one is I’m going to ask a question to Lara how do you feel

when you see the rocket [Laughter] Emoji Matt hat it he had the whole a

whole thing against it I do I do have a passionate hate again you should not meet him he had a fashion for it but a

fashionate hatred for it um I don’t care like as long as there’s some value no actually don’t put emojis on post I hate

it um the only person I forgive for putting emojis everywhere is Jacob and he’s

watermelon but overall I think Emoji just really detract from the main value

in contest especially if it’s the rocket emoji like why would you need that on LinkedIn yeah

all righty I’m going to Second this conversation rocket emoji usually means chbt or generation so I want to start

with oh we hated it even before chbt it was people used it before as their like

personality you know wow that’s compensating for something yeah yeah

gave that sort of like try hard attitude as well when someone put it in yeah you know I felt that you know you’re sort of

there pumping it out but actually what is the true meaning and what’s the motivation behind it yeah for sure I

want to start with AI so I use a lot of AI in my business because I have to get transcriptions and get the main ideas

out and it helps me a lot so when it comes to writing everyone here’s a writer I’ll start with Jacob like what’s

your relationship with AI when it comes to writing yeah I mean that’s that’s a good question for me it’s sort of a love

and hate thing because I truly enjoy enjoy the writing process so I wouldn’t

use it per se to write the posts for me but what I do do is use it for ration

especially when it’s like finding different analogies or different ways to say the same thing um or when I’ve seen

that a post has done well whether it’s converted or whatever I’ll definitely dabble into AI to sort of give me

different perspectives of it and the other side of it is like a little system where it I use it to help me analyze the

work that I’ve done um but I think I’m generally passionate about the writing

process so whenever I’ve used it in a sense to sort of write for me I’ll

always spend more time actually editing and prompting it than writing the post myself but that’s probably partially

because the sort of business line that I’m in I I like to demonstrate a lot of what I do so it comes from like coaching

calls workshops and stuff um but that’s what I mean by love and hate so saves a

lot of time but wouldn’t use it exactly to to get my [ __ ] done

yeah quick confession I post around a 100 times a month on LinkedIn that’s hundreds of comments to track across the

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aware.com use the code Harry for 20% off at us aware.com now back to the

episode now cuz we’ve had a conversation about this a few times where feel like when you’re writing for yourself I find

AI less I guess return on investment because you already got the Reps in I’d

imagine but I wonder you two do you use AI when it comes to writing at all like what is your process so I use AI every

single day I have no shame on ADM menting it the other day someone tried to out me for using AI for my content I

was like this is ridiculous like um there is a re WID line between Ai and US

using it as a tool is 2025 2024 who wouldn’t use it I use it for ideation like I’ll either Char PT voice note talk

about what I want to talk give like make it give me five key topics that I just spoke about arrange my thoughts and then

I create something from it for clients completely different process again what you said as put on um I don’t know what

they know as much as I know what I know for myself so for clients I would use CH charp more for like creating the first

draft or at least pick bits and Bobs of it and then put it into an actual template that I created for myself then

put the hug the in rearranging everything the reason why people hate AI is that people just copy paste and it’s

very lazy but the the best way to use AI is to generally write a post with it and

then tailor it to what suits best so almost like a puzzle you like reverse engineer it you take sentences from it

and then you add it into an actual post for me I use every day but just to ideate it’s never written an entire post

for me it’s just written parts of or even just a minimal sentence that then that single sentence Sparks an entire

post which is the main reason why I love AI tools even like tapio Bang clae all

of these they’ll write a post it’ll be one key line that’s like a banger like really good pla to do or whatever that

then helps me not stare on my screen and be like I don’t know what to write about today so yeah yeah I had a similar

experience recently I wrote a post about doing growth sales and client delivery

at the same time when it’s a Sol preneur cuz sometimes you get distracted so I was like this is like 11:00 p.m. I need

to go sleep I was like okay give me WR a post on this and then it used the hook founder growth verse client delivery and

then it had a few outlines I was like ah cool kept that and then got rid of this and then started writing like you said

sometimes you just need like a little Spar MH how about yourself yeah I was I was definitely like more against using

AI when it first started coming around to right just because it for me like a

bit like Jacob like I enjoy the writing process and I believe that people should enjoy the writing process not that

everyone has to obviously but um I enjoy the writing process so for me it would kind of feel like I’m Outsourcing that

like enjoyable part of something that I actually love doing which feels like

it’s defeating the object but there was a way that I’ve been using it recently which is quite helpful where

you I would time myself for like 5 minutes and just brain dump everything that’s on my mind I personally have

issues kind of processing my thoughts so like writing it all out just as a stream of Consciousness really helps me clarify

things but then extracting like what the interesting ideas are from that brain

dump is quite difficult I found um so you can throw it into Ai and you can

prompt it in a certain way that it will pull out like five to 10 of the best ideas for your target audience

and then it will structure it in a particular way to give you kind of an outline of the post so you can just take it right and that just kind of it’s it

creates that kind of bridge between like idea finished piece of writing and the whole kind of middle bit of like

structuring it and putting it in an organized way yeah would would we say that AI is good for the ideation part

but if you use it purely for the writing part you’re missing a trick I don’t personally use it for getting ideas

um just because one a way of getting ideas the way you described brain dump then selecting the ideas right yeah I

mean I would I would I would see the first part of brain dumping as the idea

idea part okay then AI is essentially just saying like this is the best one

this is the best bit this is the best bit and just picking from your brain essentially um but yeah for me um I

would prefer to write a post based on something that’s been happening in my business or I know

that my readers would actually en enjoy like something that they’ve told me that

they struggle with or something like that sweet all righty I got a bank of notes from our podcast today and I feel

like we can all resonate with some of these so the first one is when it comes to celebrating

wins and then what happens after which is usually just moving on to the next thing what’s everyone’s relationship

with celebrating wins and I’m thinking about this from a practical point of view like what would you tell yourself

differently potentially so I’ll come back to Jacob for this so like what’s your relationship with celebrating wins

I think that’s a really cool one because I’ve always personally struggled with it a little bit like when it comes to

celebrating my own wins it at the beginning it felt difficult accepting that you know what

you’re doing is working you know cuz you always go through a bit of impostor syndrome you’re like this and that and

then suddenly it it picks up what I always felt a bit you know heartfelt was

when a student of mine or a client got a win then I felt more emotionally attached to that rather than my own yes

and it gave me that motivational kick to be like okay you know their posture their confidence their conviction all of

that sort of changed because I was able to again I couldn’t claim the wind to be

my own because they put in all the work but it’s like you know they’re sparking fires I’m pouring

gasoline that sort of win gives me like on one side gratitude on the other it’s

like more confidence in myself that I know what I’m doing so then when it came to celebrating my own wins it’s always

like you know it doesn’t have to be huge learn to celebrate even the smallest bits you know I’ve systemized this tiny

thing or I got a response or I signed you know some sort of small thing and then stacking those over time um and

having more of like a gratitude mindset towards it rather than a a flex per se because I know in the

world we’re in a lot of people sort of want to flex The Big Numbers yeah when we think celebrate win we think LinkedIn

Post Yeah whereas it doesn’t necessarily have to be tied to money or Impressions or all of that it could be like a life

win as well um so I think yeah that that’s how I would go about it how about

you guys yeah I’m I’m terrible at celebrating my wins and and like recognizing when I’ve done something

which is good or impressive I equally don’t take the time out to do it and

actually process it I don’t think do you track metrics where it’s obvious you’re

winning if that make sense um I go through phases of tracking Revenue per

day just if I’m in like a period where I’m like I want to go harder on sales

now I want to see I want to make sure that I’m looking at that every day to

make sure that if I’m having a low day then I it makes me feel like I need to

go yeah I need to like a kick up the backside and it works when you see something like that every day and you

make sure you do it when you just keep putting in front of yourself and you’re not happy with it then you do just kind

of get that kick but um yeah I I’ve been part of communities where like I’ve started sharing like wins and stuff like

that and it genuinely actually helps like once you do it once and you kind of start and you see other people doing it

you do just kind of get into this like Inspire inspiration kind of loop I guess yeah I wonder if that’s the the hack

here and you’ve got a lot of recent experience you have a wins channel in your Academy yeah and now that I think

out loud the first win I shared was like a week ago and then I had like eight people and then two people like left a

comment I was like H that is cool like what have your been experience with win and also you’ve noticed a lot of other

people now sharing wins like what’s your view so um I don’t celebrate my wins as

much as like people tell me to like every time I hit 500k 100K whatever

Revenue cash whatever I don’t really people are like what are you doing to celebrate and I’m like

work naturally just because I don’t really see it like it’s part of like I celebrate more the process like I get

very excited like let’s say viral post or like client signed uh launch and it’s like all of the little things that

culminate culminated to that big win is the thing that I like the most so is the

journey not the actual like final thing but then for the cohorts and all the programs that I’ve done three of them

now we had to add a win channel to gamify the experience for the user and

that is mimicking my first experience when I first started my entrepreneurship Journey where I was addicted to cheap

dopamine from Tik Tok Instagram YouTube whatever and then I turned it into becoming addicted to the long-term

dopamine head of hey I signed my first client people would cheer for me then

that made me want to commit to entrepreneurship so that specifically is

important for people to then celebrate but I think beginners need to celebrate more than people that are like advanced

in business just naturally to get into the habit of doing things you need a reward system almost like dogs to get

them to set you need to give them a treat rewarding the right Behavior yeah and then obviously then that becomes a

habit and then you just do it out out of like q but that I think celebrating wins is such a beginner thing to do it’s like

super important then but as we grow it’s more of like how are we celebrating every single day regardless of like no

need to make a LinkedIn post out of it is more like are you proud of did you give it your old today and if if you did

then congratulations I think that’s why entrpreneurs love entrepreneurship so much because every day can be such a an

amazing day because you know you left everything in the table and like there is nothing else you could do for that day when you said the thing like once

you get a bit more ahead I think the celebration potentially at least this is how I feel becomes more reflective like

we’re just reflecting on either a period of time a launch and then maybe it

doesn’t feel as much of a win it’s just more of like a acknowledgement yeah I would imagine there’s a bit of like not

that I’m a therapist or anything like that but there’s there’s got to be like a mental health matter if you get if you

become like a Ultra successful business person there’s got to be a part of that

which is just actually maintaining like sanity and happiness as opposed to like

Rec like being like Oh I signed a client it’s more like I’m I’m recognizing that what I’ve

done over the last like 10 years is actually pretty impressive not just like I signed a new client yeah because I

think avoids going through that going through the motions phase and I think you can just get lost sometimes yeah

what do you think about in jokes on LinkedIn because LinkedIn for me it’s not a book that you’re going to read so

I wonder what’s you guys approaches to doing in jokes because I think a lot

of you preach that the post should be for people who don’t know you but then we have in jokes as well has anyone

thought about this like from a strategic point of view like when it comes to putting stuff into your content for people who already know you versus who

don’t yeah absolutely um everything happens in the comment section like if you look at the Dynamics of any social

media culture on Tik Tok people most likely will see the first 3 seconds of the video and then they’ll go

immediately to the comment section to see what people are thinking about do and then when you understand that again

psychologic that people use to kind of consume content then you can leverage that to build a brand of your own using

and leveraging how people think and react so then if you’re commenting on your own post and you give them more

reasons to like you or hate you or po or be polarizing or whatever or making your F your point further then it’s allowing

you to grow maybe a little bit faster or build that deeper relationship with your um audience because realistically if

someone’s read your content and they liked it they are reading your comment section correct so then that is a different level of fan that you’re

reaching and then you can get that chance to get to know them or let them get to know you a little bit better

through your comments and like the behind the scenes or like hey I did this or extra tip whatever it is that you’re

using it for it’s allowing you to FasTrack culture and Community without

having to sacrifice the quality of your content so that’s how I always have seen it as just naturally as the way I

consume content and if I want something stated like let’s say an offer or like

in a post is very long and I just want to make sure that people understood one point then I like reframe it there so

then people can get it even further and then they they think oh my God this is so good or like oh my God this is so funny or like oh I would really like to

be friends with this person and like just allows you to be a better content creator overall how about you guys in

terms of your own comment section cuz I really like that and I’ve started using it myself like just unloading I’ve done

like ramble updates I did a couple times in the comments then people like like and then sometimes I often think that

people should be cutting half of their content off and then putting it in the comment section especially when it comes

to storytelling because people we people feel like they need all the context like we were saying in the podcast but the

reality is you only have a small period of time to actually make people

interested in you and then if you really must have the rest of a context to make

the story have more impact you can actually just put it in the comment section and people that want the extra context that may not have been as

relevant will go find it in the comments because oh what about your grandma like where’s she from or like what happened

to this and then you just add the context there and then it helps you have like a double win because you’re getting

the people that don’t care about you and the people that care about you what’s the play with actual comments just

something Tactical for people is there like a rule when it comes to commenting on your own post depends on my post so

I’ll do educational and then two stories or whatever often times I’m just like on the fly like you you just saw me

commenting they just like okay what what am I doing today uh thing that I’m doing a little bit of bonus content and then

something else it’s not it doesn’t have to be too strategic and I think people try to over strategize their personal

brand content system and that’s what people break because they’re like uh I feel boxed in the reality is common

should be just lose like do whatever you feel like suits you like it’s about logic and emotion really how does this

feel rather than how does it need to be yeah it’s also like the the post in

itself grabs them but then you you go into like Pub territory where you’re a bit more loose in the comments like I

tend to have like a meme folder and I try to drill the point in with a bunch of memes um get people to laugh a bit

but also like ask paradoxical questions and have a bit more fun and I think with all of us with the the whole in joke

thing that’s where that culture is formed yeah right like we all know what we wear what we like what we dislike

because we’ve mingled with each other in there like rockets rocket emoies yeah

I’m definitely not as on it with the comments when you want to can be yeah

when I want to I can be I think do you feel like you have to no not really I

mean it depends what phase in like your growth your goals like your

life that you’re that you’re at like when I was first starting my business I was like LinkedIn is the channel that

I’m using to grow everything I’m going to spend eight hours a day on this and I

was just on it all day every day but now it’s not something that I need to be on

all the time it’s not something that I need to be doing all the time as many

hours every day I want to maintain it but it’s not like the all end all of my

business anymore um in terms of commenting like for me

I’ve always found if someone comments on something that I post and it’s funny

that’s I’ll remember them like straight away and for me I prefer to comment

something that’s like going to make someone laugh as well it’ll be like just a oneliner like I’ll read their post and

it’ll just be like a oneliner the first thing that comes to my head I won’t like deep it and try and give like some kind

of philosophical answer or like an educational response to it yeah I’ve noticed that like there’s some advice

where you want to give more value in the comments and be known for that but at least for me like that’s a lot of mental

energy yeah and I feel like people I’m not going against anything that you you

do but I think people have cottoned on to what Lara does and what other people do to like really go for it with like

these educational comments is this on your post or other people’s posts some of them are on my posts I see it on

other people’s posts as well so commenting on posts that aren’t written by yourself the per yeah but like there

there’ll be like two or three people who do it on my post they’ll come and get there early and they’ll put like a really

they’ll they’ll write a mini kind of educational post but like I can you can

just get the sense that it’s like you’ve probably copy and pasted it from somewhere or it’s like you’ve used

something to just generate this educational content because you know it’s going to get a lot more engagement

you’re going to get people liking your comment for me that just feels weird yeah like for me if you going to do that

you want to be like a for me anyway a loose paragraph with a plan personal

anecdote which is actually connected to the post because then you know it’s like oh he wrote it yeah and you have to like

think about how the other person on the the person who who’s post you’re commenting on is going to perceive that

like if they just don’t if they just think like well that’s that’s just rubbish then it’s pointless commenting

it but if they’re like if you can po if you can comment with something that’s like you think is actually going to be

relevant to them then they might like they might enjoy it reply and then you build a connection like an actual

relationship I think people have lost the ability to think logically and where things should be going like people will

take my advice and your advice very like as in that’s the only thing verbatim should be happening educational post

three lines good hog paragraphs and copy paste and maybe they saw me do it once

and they’ll be doing it every single time but realistically you need to be applying critical thinking okay M baa is

the type this type of person would he enjoy this type of comment probably not is this post is this common relevant no

Lara’s audience will they enjoy it most likely so I’m going to do it there but like I wouldn’t do the in-depth comment

that I do in my own post on like a Matt post cuz Matt is my friend fast and then

I’ll probably just leave a meme or like hi like welcome back it’s just like it’s

context dependent I’ll think people understand the necessity of understanding culture context and who

you’re talking to who is the audience and all these things and that’s that’s where it just goes terribly wrong

especially as well with AI comments like my comments are filled with AI comments every single day and I’m like this

doesn’t look good for you it makes me also look like I’m buying comments and I actually don’t even know you and why you

why you leaving AI comments especially for Founders that like I know have legit

businesses it makes them look lazy hey everyone enjoying the episode like the video and subscribe so you don’t miss

the next Playbook like everyone’s G to a stage at some point where they got bored

of writing their own content and I know a lot of other people who Feel Like H this has become mature

now what’s your approach when it comes to how has anyone felt bored who’s the first person yeah all the time

but it’s not Bor them it’s either I don’t know what to write about or I feel

like I bored my audience that’s where my borom comes from I could talk about myself a lot or like things that I know

but it’s like have I repeated myself like how many I guess m you maybe can relate how many times can we talk about

Hooks and copyrighting very much sometimes I’m like I get anxious and then that just makes me feel annoyed and

then I don’t want to write and I’m just like I’m just going to copy paste that post from like last last month but

there’s like conflicting advice right the advice of you want to be beating the same drum so people know who for you are

you don’t want to do it scatter then there’s the personal challenge of like I don’t want to talk about these three

things forever yeah so how I’ve dealt with it is um I still I have my main

themes like writing personal branding storytelling whatever but I try to at least do something interesting within

the week that I can talk about that’s slightly different but still related to what I’m doing so podcasting network

network networking events have been really helpful for me not to get Bor B to Bor in the mundane activities of like

talking about the same lessons uh or expanding as to as we grow in as entrepreneurs you probably guys have

felt it where it’s like okay first we started with copywriting or storytelling now we’re doing sales and like

newsletter growth and I’m doing video so now I’m talking also about the Journey of trying to understand that again which

has brought back the fun to building a brand cuz it’s I’m starting something from from scratch and people are coming

with me in that Journey which has helped me not get bored yeah it’s like the documenting part I feel yeah that’s how

building in public should be instead of like they want a building in public it’s like no I’m actually doing this zero to

100 100 to 200 then this is what I’m doing rather than trying to actually document it as per se because that it’s

kind of you know it’s not a good hook really I think what was cool that you said about like naturally evolving as

entrepreneurs when we all first started it was like you know beat the drum beat the drum get people to know that you

know you are a copyrght or brand strategist or whatever you are but then as we evolve the audience evolves and

already knows you when you get to a certain level you can open up a little bit more like I remember at the

beginning of my days I used to just like plan content two weeks ahead or something and schedule them and then I

got bored of doing that because it was so mechanical whereas there’s it it becomes so much more fun like talking

about what you did yesterday because there’s like a lot of momentum in recency right like recent events boom

this just happened that’s what I’m going to do this happened a month ago this is what I learned sort of allows for that

level of breadth and you know obviously not going through tangents where people forget

what you do but if you don’t talk about copyrighting seven times a week and you

do it three times they still know you for what you’ve built over the years U but that sort of breaks the ice

on the boredom as well and then recently I mean sort of seen other creators to

just explore who they are random holiday posts once in a while that aren’t related yeah to what they do like

showing a bit more of them also helps I I I

reckon I think this is why a lot of people probably write to beginners

because if you write about the same thing for I mean I’m I’m

speculating um I if you write about the same thing for from zero to I don’t know

when you get 50k followers for example that audience is going to get to a point where they

are just not that interested in it anymore or they’re interested in it but it’s like they’re not it’s not relevant

for them anymore so that so they’ve moved past that so once someone gets to

a stage you lose them so but with beginners there’s always new beginners

coming there’s a constant stream of them so if you just keep talking to them there’s always new people that are

discovering and finding interesting like every day but if you just if you if you

do you get what I’m saying yeah so you kind of if so you kind of have to this is why like Justin Welsh for

example I was thinking of that he he can he can write to beginners all the time

and repurpose his best content because it’s always for beginners so there’s always just this constant stream of new

people that are interested in his content so it’s just it just gets bigger and bigger and bigger constantly why I’ve been doing with some clients is all

of my clients came to me for leads so I’ve always been writing to their ideal clients which there’s natur less of them

than the been Guinness because they’re all high ticket then for a couple clients I’ve tested it I was

like I didn’t realize I’m doing this but I’m basically writing beginner content like here’s a bunch of resources for you

here’s a step byep what I do what I when I first started technically their ideal

client won’t want that but they’re the secondary audience who is connected to the ideal client so I’m sure you guys

get high ticket people who aren’t at an early stage yet you aren’t always talking about the super high level stuff

so I guess for me my lesson is like you have both at least in my opinion you can

do both you do the two or three which are more made for the beginner or for All Humans storytelling post and then

when you want to do either a bottom of funnel or a big nurture post in my world then it’s talking to that idal client

and you just got to kind of expect it’s going to get less traction yeah it’s like depends on what you’re optimizing

for like my goal has always been growth always always always always always I don’t really I never really cared about

lead gen obviously there’s bits and Bobs like where I’m like oh I’m not getting leads but I’m addicted to dopamines like I

need to have the vow and um when I started doing more in

depth breakdowns of like this is how psychology works and this is how X1 and set like very specific terminology that

only an an intermediate writer would care about then it got less traction why

because there’s way less intermediate and advanced people than beginners right

and that’s why I guess it similar to Justin Walsh I love we loved his content at the start because he was like new uh

different whatever then you understand everything he said then you fall off but then ultimately at some point you find

you find him again because it’s back to fundamentals and it’s like begin a content also works for the advanced

people because it’s a good reminder of what we should be doing so people steer off beginner content a lot because I was

like oh I’m dumping myself down and I’m like too cool and like my intellect is so much yes but no because you’re

limiting your reach and that when you reach more beginners you ultimately

reach more second and third connections and those third connections could be your ideal

clients yeah I I also think like when you jump from sophistication s you get

to choose where you want to go like I remember with myself as I evolved I got

to a point where I was like I’m not going to follow the hooks and the trends and the things because my mind changed I

was like I’m going to write to this level of sophistication and my reach dropped by like 70% but my client

alignment got better like speaking to to people who were the right fit for where I wanted to be um and also on that whole

thing I think as creators when you sort of evolve you systemize the process as well so even though it might be boring

you might spend 10 minutes looking at your analytics and going you know I don’t feel like writing this week so I

might use three of these or repurpose three of these and it will equally have the same effect whereas at the beginning

days we were all like you know consistent fresh this that it’s like we’ve mature it into our next level

too could you talk about the mind reader effect because you did a workshop on the mind

reader effects and I remember you telling people good you only got three likes and it’s like for me the ultimate

parallel to beginner content is like you are kind of expecting to only talk to a few people but you got that client

alignment could you explain what that is yeah so for me when I sort of went down the other way so more monetization less

growth I was like I want to talk to 1% of my audience not 99% of the audience

and ran a few tests and I realized like as we were growing I can only speak for

myself um it felt that everybody sees you right so they’re like I see you I

see you I praise you I this I that but I felt within me I don’t know if this is

sort of touching on different more spiritual Realms or whatever it is I never turned around to see them or show

them at least like hey you know I understand you I empathize with where you are so this whole mind read effect

was born out of like let me do more R&D up front at the sophistication level of

the client I wanted to hear me so for example in my world somebody making a million a year versus somebody making

10K we can still say I’m going to help you get clients but you change the wording a

little bit and suddenly the beginner doesn’t resonate whereas the the sort of more advanced person does but then they

have a different set of emotions and feelings because of that level of evolution they are so it was more on the

life side you know let’s say burnout or overwhelm or stress to keep it at high level wouldn’t resonate with a beginner

who has ample time but is money poor versus somebody who’s time poor but

money Rich so then the mind reader was getting truly into something I called

like problem symptom experience instead of talking about the classic problem of

you know I can’t get leads dive into the actual experience they’re having like

I’ve just watched Karen sell out her program with a Barbie reel and here I am

posting every day spending eight hours and I can’t even get a single lead that is hinting at maybe you don’t have a

Content strategy or whatever the the upper problem is um but showing the experience and

building that relevancy in resonance so I think that that is it at high

level in terms of how I perceive it but it did drastically get my reach to go

down how does that feel it felt really weird at first cuz I’m so used to the

dopamine hits right like it was like yes yes yes oh my God and then my likes went

from like 700 to 100 but when my bank account sort of went the opposite

direction I was going you know I had this little mini epiphany in a way where

I was like you know you’re using this as a tool to get people to your list to sell to earn a

living what’s more important here and over time when I you know I can’t say

I’ve gotten like I’ll abandon that dopamine forever it feels good when a

post does well um it sort of helped me get offline a bit more and enjoy you

know client delivery and being with a smaller group of people and there’s merits to both but I

reckon um it’s a conscious choice that I make similar to what you were saying

Matt with sort of starting on LinkedIn and then expanding using all the platforms as

tools to get people further down yeah and that mindset switch sort of helped

get off the platform more you do a little bit of mind reader I feel sometimes yeah I don’t I don’t I

probably don’t think about it as deeply as you just described cries but um I understand that you know

the the the approach and one of the things I kind of read re fairly recently

and kind of knew about anyway was like like Jacob said the diff like there’s

you can teach someone who’s doing 10K a month a million a month how to get

clients as a base as like a topic but the kind of differentiator is talking

about things things that the person who’s earning 10K has done in the past to get to where they are but with the

person who’s on a million a month you talk about the things they’ve done in the past that because the things that they’ve done won’t resonate with the

other person and vice versa so that’s how that’s I imagine what you sort of similar to what you’re talking about

where you can it’s subtleties in what you talk about about someone’s past and

the things they’ve done that separates yeah I think

the sounds like it’s like a you can have the topic of get clients but then you have like a timeline filter like is it

this stage or at this stage so I feel like you can do a bit of both now so why research is literally like 80% of the

job of like writing 80% if you don’t do if you don’t do any research then you

you cannot predict anything like the more research you do the more sure you

can be about what you’re going to get get back from it your writing that you put out there sweet before I move into

some LinkedIn comments I’m going to ask a question to Lara because I haven’t

heard her voice in a while what is your biggest challenge right now that you’re looking to

overcome and what would you ask Jacob or Matt my biggest struggle I guess yeah

know we were talking about um I’m doing High tickets soon you guys have both done it so it is more about the

challenges between doing mid tiet coaching High ticket coaching that is

way more High contact um what is the one mistake you

made when you launch your first Hightech offer it’s a good question um I think it it was personal

you you underestimate how much you know because the price sort of throws you off

a little bit like I remember with me the first 20K High ticket deal I closed it

felt fraudulent I was like people are paying me this much money for something

that I didn’t even truly know how was going to figure out what what was I going to do so challenge number one was

like how do I speak to that person who can give me 20K no questions for example

and in the high ticket world that might be you know a bigger number whatever it is that you set and then it’s actually

the person who’s going to come might be better at you on certain levels and you

have to accept that they’re hiring you for that specific thing that you’re going to solve do you reckon it’s an ego

thing as well there’s a massive ego thing okay have you experienced something similar

um yeah I constantly underpriced my my stuff um but my I’ve I’ve never done

anything like 20K deals or anything like that but I think the the most my offers have got to is like 5K a month

um but I’ve just found it’s more about finding the right person who’s just

willing to pay that not necessarily like changing anything massively about

your offer or making it that much more enticing it’s just the the the person

who for you both where do they those High ticket clients come from is it content or email um well it’s a little

bit of both like they either follow you or sometimes they binge a bit of a YouTube thing you know and then they

sort of go down the funnel but I think for based on what we just said the

journey starts when they pay not how you’re going to get them because I think

as writers we understand all the stuff we discussed for me it was like now how do

I give them that 20K experience above and beyond and what does that look like

and the biggest shock to me was I thought it was like oh five star hotel sort of think like they’ve just given me so much money I got to you got to over

you’re try and over theer right you want to whereas just like actually this specific one I’m thinking of super

Scrappy didn’t mind sometimes didn’t show up it was like really different energy and it was accepting that that

was okay as well as part of the the delivery or you know them not bugging you for a few days and you’re like

treking in or yeah where are want to give give and they’re like no this is normal to me like I’m okay yeah and like

I I don’t know who it was who said this but someone someone said it a long time ago and I always stuck with me it’s like

uh something like there is there’s like there’s someone out there who’s like offering exactly the same thing as you

doing probably a worse job but they’re charging like five times more and the

person who’s paying for it would have no idea yeah so like totally I’m not not

just going to advise people to just be like just put your prices up by like 10x but like you have to understand that

there are your offer is around is about is around like hundreds of times it’s

just I have I think a key part here is that person if you gave them the same

service you gave to someone who couldn’t afford it they would have relatively got the same result which is maybe plus 20%

but for them plus 20% is 100 200 500k so I think if you’d go and high ticket I

would go to people who not only are earning enough where the extra impact would make them more money but also that

you know you the way you work would align with them because when I’m thinking about my best place clients I’m

aligned with them kind of as a human we’re friends and I find it so easy to give them everything they need when it’s

with someone else where it’s like different world it takes a bit more extra energy but they’re paying the same

price but someone’s getting a different result so I think if you align yourself with someone who not only has the means

but also the extra 20% would mean crazy because if you it’s like a 5k a month

service to someone who’s just starting it might be the same service but like you can only get them from 1K

to 10K quite slowly it’s just not going to be Roi even though you’re given the same service yeah and I think like this

has taken me back to the agency days one of my biggest lessons was we it was

actually a mindset piece of when you do go high ticket and you’re like you’re almost fearful of the answer cuz we’re

so used to selling what we’re comfortable in when we had the software company I had a

bid with some other competitors where I bid 180k for a web app and that was

justifiable it was tangible it was whatever the two other companies we had a design team and and a strategy team

they got it and my company lost their part and when I asked why they said you were too cheap so they bought into

someone who charged 250 I was 22 years old at the time like I had no idea I was

like sh when I sent the bill yeah and they were like no you know you’ve we don’t believe that you can get that at

that amount and that was the first lesson me going holy [ __ ] you can

actually charge more yeah and the other one was few years down the line where we were swamped I just told a Dev on the

team man just just tell them it’s 50k so they can say no cuz we were so swamped

at capacity and he came back he could barely speak English he goes Jacob they

said yes and I was like I didn’t even take the call I’ve told you to shoe them away now

they’ve said yes there’s always a yes on the other side so it has a lot to do

internally with question what was the original price that would have been if you didn’t say 50k I was going to say 5K

oh wow oh my God yeah so at that it was one of the best periods of my life then

we made three phone calls got rid of like three or four misaligned clients and then had him so I think that’s a

partial answer to the question that Lara had is like do not try to make your

offer perfect for every person just find that one or two people that would perfectly align with high ticket and

knowing what you can do there’s plenty of those out there right well thanks for believing us yeah I believe in you

thanks Al righty Matt biggest challenge

biggest challenge um getting distracted um um I definitely have this

thing of like I I know I should be doing one thing um you know for

example I offer onetoone like Consulting with business owners or I

also create products and courses and and help people become

better writers in both instances but the courses and products is something a that I enjoy doing a lot and creating a lot

um to B I enjoy marketing them a lot more and C it it generally it takes up a lot

bigger percentage of my yearly Revenue than the coaching or the Consulting um

so everything would tell me to do more of that but for some reason in my head I

think I should do I need to have the these Consulting clients and get that

get that right in my head I can’t I can’t just put that aside and focus on

one thing so I kind of it like shiny object syndrome it’s it’s not

necessarily that it’s more of actually a bit there’s a bit of boredom it play as well I’ll get bored of something and

then be like all right I need to launch a new something sell a new something um and I do it but then that

detracts from from the thing the other thing that I should be yeah I’m like I’m constantly

not just going on like one thing I know I need to do that and I’m going to do that really really well here’s what I’ve

had this problem so I have the ghost writing which is the main thing but I’ve also done coaching I’ve done coaching with like 15 people now and the way I

sold it is as a launch for a month and if they want to they can continue and

almost at the end I don’t want them to continue I had three people say they want to and I said no because I was like I should focus on ghost trading but then

I stopped at cold turkey and then I was getting leads with people who were misaligned for ghost rating but I could help them with

coaching so I just told them a stupid price in my eyes which was 12250 a month

and I was going to be like 45 minutes a week and they said yes and then I helped them and it was for around half the

price of ghost riding for a lot less time and then I started to realize like okay wait I’m actually getting more than

just the money from this I’m getting a relationship with someone that’s interesting and also I feel like I’m

learning when I’m coaching someone so what ended up doing I took four clients and then I had a lot less time so I

think if I went back I would just get one or two of the really aligned ones and maybe up the price even more so that

way you keep the Best of Both Worlds I think similar to how you ran your ghost writing business you still had two or

three clients before you completely said no even though you were eventually going to so I think if I’m you I’d be looking

at the coaching like okay why do I love that specific client can I get them

again and maybe charge more and then just keep one or two of those in your life and then maybe upsel them something that’s what I’ve been doing a lot what

were you saying that you enjoy the course thing more yeah that’s the that’s the thing that I should definitely just

go all in on but for some reason I’m I can’t like kind of because you get bored

right or there’s something new you’re looking for some excitement yeah it’ll

even be like for example the course that I launched last year um my brother says

it was amazing by the way he’s told me to say that oh good but the launch of that course went really well like

amazing um what I should have done was just focus on I’m going to sell that and

potentially only that and make sure that everything I do drives people into that why I didn’t you do that because I got

distracted and other things pop up in little side missions what if you this is just me thinking out loud like for me

the coaching the things I’m learning I’m putting into the ghost writing so if the

thing like you said that story on our podcast about that guy who built that business for over 12 years so if

everything you do will eventually improve the course so if I’m you you coach a client there’s no way you’re not

learning something and then that can then just enhance the core offer and you can treat it more like yes it’s making

me money but it’s also making the core thing and then every action you do like

for me it’s like okay will it make me more money and eventually a better family life eventually I think as someone that swalled you from the very

start has purchased purchased four products from you my English work um and

I think that you should be going all in on the course like you’re saying if you do get bored I think it’s find a way to

entertain yourself through okay maybe I can improve the product relaunch it and find joy in the finding the different

paths to promoting that and improving it rather than starting the paid newsletter and the paid X and the books that’s how

I’m gamifying it for myself when it comes to literally Academy or like my course now I’m like I’m already bored of

it cuz like I spent a month entirely recording it scripting out I’m like I’m over it like next thing but

realistically the product hasn’t been there for even like six months why do I need to start another one there’s still

like enough market demand for a product like that people haven’t yet found it or don’t understand what what how to buy it

or why they need to buy it and I think you really really good at our email so it be more like how can you find ways to

promote every single day on email instead of everything else you said this when you said you have the copyrighting

course but then I’m is there a module just on email no yeah baby yeah that’s

that’s what I mean like I have that you have that core product you validated it and it’s gone well everything you do

after that should just be how do I make this better and better and better and how do I find new customers constantly

but I but go sorry the way your bra I

am that doesn’t happen but why don’t you in my head take a email only coaching

client and what works for them you then put into the he’s not struggling with

the idea though he’s struggling with sticking to the thing I I just want to reframe that I don’t think it’s a problem yeah no I I get what I get what

you mean yeah yeah like if you just because if you’re coaching something on something you already know then that

won’t generate like ideas for the course potentially does it what when you pay someone like a lot of money to coach you

and then you’re like I have to use I don’t know tactical anxiety yeah it does yeah cuz if I like something I struggle

with is like putting a plan together and like an like building a plan for say 12

months breaking that down like step by step like tactically and what I need to do to get there I struggle to put that

together and actually give myself time to do that so then it gets to a point

where I am just kind of winging it week by week sort of thing but if I if if

someone could just do that for me just make it for me and then tell me okay

just go and do this then I’ll be like yeah all right yeah and I could just I could do that for it’s like hiring a boss yeah I can I can sit I can sit for

weeks months years on end and just do the same boring stuff

but I need it to have like a goal yeah yeah and I think most of the times on on

what you said if we look at any traditional markets like people sell websites for 10 years on end and it’s

the same thing again and again think that’s Weir paid ads and that’s not weird but I think a little bit of sort

of insight drawing from me selling websites for seven years it’s the most boring thing in the world right and it

was Finding activities to keep me occupied to be able to go back and stick to the fundamentals whether that was

swimming running doing like anything else so then I can get back in the morning and do the same thing um which

sort of helped and then actually getting creative on the marketing efforts like you said you went through email you did

this and that it’s like where else can I go to find more of the audience to still buy the same thing which in the web

design days it was like okay I’m going to do paid ads I’m going to go Facebook I’m going to go Tik Tok I’m going to go this that whatever exhaust the social

side and then go into like Google and explore that get into SEO and whatever to still sell websites and I think in

the process of learning new things about marketing to

Market to the same product it made it more fun to yeah to do because the

products still remain the same yeah don’t change the product change marketing yeah and also your life as

well like yeah I told you guys we’re going P on Sunday maybe that will make

during the course a bit more fun because you got a bit of flavor in the life definitely yeah Jacob you’re smiling but

I’m now going to bring you to what is your biggest challenge right now interesting I think it’s at a cross-section of what we’ve been talking

about this whole time for me it’s I think as I evolve to build more leverage

and enjoy more boredom because I sort of hustled my way through

the whole agency thing scaled up and down and I remember with Matt when we first met I was always amazed at how

little he did compared to Let’s say what I was doing cuz it’s like managing 12

teams and coding at night and doing like I would wake up to this business that I wanted to run away from I remember you

telling me about how you envied Matt little yeah and it was like we’d go on drugs funny mate yeah he’s like man I’ve

got like a call this week and like call this week you had and I’m like got one

call yeah so like I think ever since whenever it was it was always like how

can you build more leverage to be more bored like I think I used to be

a musician for ages and used to lock myself up in a room and play guitar for eight hours like it it’s calling for

more of that at some point and I think um knowing what we’ve learned so

far and then instilling it into some system to work a bit less is almost like

me gamifying that and being like are you okay with doing nothing does that feel

okay okay how how little can you do with that sort of outcome but also

not be bored to the extent where you know you’re not doing anything at all so the challenge is finding that balance

between the two whether it’s using tools to get there or leveraging products to get there and sort of creating a model

for myself to enjoy what actually um sort of fulfills me in a in

in a sense like with the agency now gone coaching sort of kicked in that was like

the big first step to eliminating the 50,000 calls a week yeah um and then

it’s like I always find myself still filling my calendar I notic

I try to get a 15 minutes of his time one toone coaching client here and then he showed me a screenshot I’m like I

thought you closed it down like so yeah what’s the I

guess you’re amazing at saying no like how how I am saying no a lot but I still

manag to stack up a couple calls a day of new people and I’m like well I have

to talk to them like is it just don’t know maybe this question’s silly but you’re a much more socialable person

than than me that that definitely makes a difference um I just like I’ve always

enjoyed just doing things by myself which I think naturally I just respect that time

alone to like do my stuff that I want to do um and I don’t feel the need

to please people not saying you’re a people pleaser I don’t feel that need to

have to fill my time um I don’t know I guess it’s just a

it’s just a a way a brain kind of setup thing I guess oh my I have the funniest

reference M um when I when I first started on LinkedIn M was like the this mystical Matt Barco like so many

followers and I finally had the courage to ask him for a coffee chat could have

been rejected I didn’t get rejected I was I waited for him to ask me cuz I was so nervous cuz I was like oh my God he’s

so cool like I can’t he’s got like 20 million, followers and then he asked for a he asked hey like we’ve been like you

know we’re in the same circles like let’s hang I was like yeah I booked it and then the call was 15 minutes he

booked it for 15 the the coffee chat slot was 15 minutes and usually you know they go like obviously longer especially

if you’re like a little bit more extroverted Matt cut it at the 50 minute he’s like yeah sorry um good to chat but

I have to go now and I was like and I thought after that I thought you hated me but then I we became

friends and everything and he was like no sir I just protect my I think we just found a solution there I’ve never booked a 15-minute coffee chat maybe I should

be booking 15 minutes his thing was like he actually stayed to that 15 minute in that I thought that was very smart like

ultimately why do do you need to talk to someone for more than 50 minutes when you’re just getting to know them and I

think you can always book a second call that’s the one thing like if you have something to talk about let’s chat about it another time yeah for sure but like I

feel like we’re we’re we tend to be too giving with our time when it’s like what fuels our business yeah that’s like the

most expensive thing yeah yeah 100% in my opinion I respect it I’m learned a

big lesson from getting cut off in the I was just getting going like no I have to go and then come to find out like you

probably didn’t have anything to do after yeah it’s also like a thing of for me I

I’m not like a high energy High charismatic kind of guy like I recognize that my energy levels are generally

quite like low so I and I know what happens if I abuse that I just feel not very good

about myself so I just understand that and have that kind of self-awareness really um and just that kind of that’s

good I guess like self-respect I guess I don’t know you go King so why do you still have a calendar

booked like I’m just thinking philosophically like it cuz you I know you don’t need to I’m definitely doing this 15 minute thing sounds I just never

you know it’s so weird someone says something you’re like oh yeah it’s like such an obvious answer as well cuz

Richard Moore did the same to me literally two months into my I was posted on LinkedIn this was two years

ago um and you gave me 15 minutes he stuck to it but he gave me some nice advice and then I just clocked in I’m

actually quite impressed that he still does that like he still does a lot of it by like and I’m like you don’t need to

but he’s still very keen to do it I think the boring things yeah yeah and also he’s planted seeds cuz he knew I

couldn’t afford straight away yeah and I can now afford I haven’t had to use him

but I know if I ever struggle I actually actually sent him two clients so

15 minutes he’s so smart with it like I admire him and I I think um is being aware of what you do very well Richard

can speak like for ages and like you can he speaks about W I’ll buy it it’s free I don’t care I’ll buy it from him and he

knows exactly what what he’s unfair Advantage is and that’s he how he speaks for like Matt I think it would be like

writing like he’s just really good at writing so he doubles down on writing I double down on speaking on podcast because I know I can perform better

there than anything else so it’s like okay but I coffee chat no like I don’t do them anymore they they scare me I

don’t like them unless it’s like one a one a month maybe yeah if that I like it

all righty I did a little elevator selfie picture today if you can see that camera and I’ve asked people for

questions that was 1 hour ago and here are the questions puya it’s an unpredictable

collab ask Matt about his early days engagement strategies please

no rapid fire I say no cuz it’s like all day oh yeah us to engage um my old

engagement strategy was reply to every single comment I used to get comment on

like 50 people’s posts every day 50 something like that boom and just keep commenting as much as possible okay

would you recommend that uh if you’re just starting out yeah go for it but if you’re not then no cool

what’s the cut off point final question uh until you’ve until you feel like you have a network

where you’ve you’ve got a network where there’s kind of you have a bit of a

reput yeah there’s a reputation people are kind of talking about you I like it sweet all right got three questions from

Shivan Yi Kumari ask Jacob how to sell $10 sorry

$110,000 uh plus offers you watch this podcast yeah how to sell $110,000 offers

has to do a lot with your positioning who you speak to your messaging making them feel heard which is exactly what we

were talking about before um the mindset piece but also um don’t think that you have to

justify the means to 10,000 I have no idea what they’re selling so uh I hope Founders and agency

owners get clients on LinkedIn okay so when we talk about pricing don’t price the deliver iable

price the outcome in the context of the present pain that the person is experiencing so if they’re selling

clients what is a client Worth to their client if for example it’s 5K a deal and

then they help them sign 10 of them then 10K a 5x return is a 5x return so in

that context it’s cheap amazing okay um Laura are you ready mhm how to build a

personal brand how how to build a brand what’s the 5c

answer go on YouTube click Lara Costa watch all my YouTubes and then you’ll be able to grow your personal R which video

should they start with the very first one they see whatever it’s meant to be

will show up lovely and ask Matt how to write copy how to write copy right okay

um it’s very broad question okay uh research pick a person that you want to

write to to ask them questions about themselves write content that is to do

with those topics that they answer do people skip number one do you feel yes

cool so double down on that one yes amazing Lara you need to stop

laughing Alexis beroff says is that Lara in a disguise relating to your elevator

photo you had an out no it’s not O How do get my video into the video feed I

can answer this um it automatically goes there it automatically goes there it’s

just if you want to get more Impressions from my understanding and Lara can correct me if I’m wrong it needs to be

actionable and valuable and the hook is very important like the first three

seconds so if your thing isn’t getting traction make it more

educational so what people don’t understand about video is that the video feed right now is getting manually

boosted by LinkedIn themselves we’ve confir we’ve had this confirmed like multiple times and so when you’re

looking to actually get into the video feed as in want to get recommended then your content has to be specifically

valuable to one specific Avatar specifically and what we thought is it

needs to be within what you’re talking about so if you’re an accountant it has to be an accountancy video teaching all

the people how to do accountancy things specifically the fast hook the the the way the the video is laid out how how

well edited is the subtitles and doesn’t really matter what what matters to them the most right now is the type of

content it needs to be educational it needs to be professional and it doesn’t need to be like too flashy because they

don’t want to turn to the Tik Tok algorithm or the Instagram algorithm it needs to be very specific to the topics

at hand that’s why we’ll see people like Alexis going viral every single week on

LinkedIn because she’s speaking to very tech tech related content and if you think about LinkedIn as as a as a whole

platform they want to push start forward where it’s like too Niche specific not

too viral not too click bating it is actually video content for professionals

so they can learn it is not about how hook and a click baited you can get is

how much value can you actually add to someone obviously the hook and you know the visuals help for the standard user

that wants to be entertained but for LinkedIn themselves a metric that matters is how much value are you adding per second or for biding

the way you described that sounds like surely they are using the transcript of some way to check CU you said how

otherwise how would they know if an accountant is posting accountancy related topics because the LinkedIn has people manually looking at the videos

themselves you just look at overall distribution like 1 million users on LinkedIn only 1% are posting content

only a fraction of those are going to be posting content as in video so they they can

easily yeah they the human manually is not AI it’s a human ually pressing a button boosting it into the algorithm

get giving it more Impressions that’s why you’ll see videos getting 5 milon Impressions but not that many likes

because they’re just pushing it to more people that doesn’t necessarily mean that it’s being seen it’s being liked by

more people it’s just being pushed to either the front of the feed so like when you open the video feed is the

first video you’ll see the second thing is like on LinkedIn mobile you’ll see the three videos now showing up as you

count impr and that counts as an impression so that doesn’t mean that that’s why LinkedIn video and I hate it

it’s so complicated people are seeing impressions as actual progress that your video is good but it’s not is simply

fabricated uh dry views by LinkedIn themselves to one incentivize people to create more video two incentivize what

type of video people want to be LinkedIn themselves want to be seeing and then three actually bring more people in from

other platforms so they can start educating and then we can grow the platform as a whole it’s not as obvious

as we’d like it to be but it is what it is so yeah that’s my small video rants I

like it that’s going to become a clip that was nice uh my brother said I’m screaming right

now um Todd White said ask for the Power Ball lottery numbers how many numbers is

the lottery no idea five five five feel like it’s five all right just just throw

five numbers maybe someone wins the lottery seven three is this one to 100

right yeah 55 12 and then Johnny 24 there’s your lry numbers go

get it um okay a few more quick fire I’m hungry okay you love this question then

Jacob why do you love watermelon one word Cyprus nice Lara who is Junior

wizard don’t know what that means this is from Ali Farah Ali oh who

is Junior wizard oh here Ali is Junior wizard you’re welcome ali uh Matt why is

your writing course so good because I made

it thank you everyone if you enjoyed this please follow everyone everyone say your names or handles Jacob pegs I mean

that’s pretty obvious yeah Jacob pegs Lara Costa Matt Barker and you all have stuff which will help so check out their

profiles and their featured link would say the rest and if you’re new to me I’m Harry Fu follow stick around nothing to

sell just yet to you so just appreciate the vi it’s been a pleasure thank