how do you get unstung using LinkedIn I think the first thing that people need to do is how are you finding YouTube

like personally oh I love YouTube YouTu is my baby also mentioned in the past that you have two modes of work super

hard and just rest exhausted but accelerated you ever wake up feeling

stuck with your career Lara cost has helped hundreds of people get unstuck with personal branding on LinkedIn she

went from Z to 140,000 followers in Just 2 years and is now the top UK female

Creator you have never posted or struggl with your content then this podcast is for you please enjoy this episode of The

Playbook with Lara aosta how do you get unstuck using LinkedIn I think the first

thing that people need to do is understand why they are on the platform a lot of people go on LinkedIn or any

social media platform to get a job or find themselves because someone else told them to and they they end up either

hating it quitting or not knowing what to post and they for just being like oh this doesn’t work for me uh but you have

to understand okay why what am I going in for do I want more followers do want a job do I want both and then what am I

able to provide people with like value valuers people always say give value to

people but the problem is value looks very different depending on who you are so finding okay if I am Dave and I just

graduated from University as a mechanical engineering person and I also

did a lot of marketing interships while it’s at Uni then I can merge those two things and be like okay I’m going to

talk about marketing Trends on LinkedIn and also using my specific analytical skills from mechanical engineering to

actually do more datadriven research for marketing and then post about you know all the data from e-commerce Shops and

and stuff and then start building connections from that and that you’re leveraging what you already know with

something that’s interesting to you so that’s the marketing because you did a lot of marketing internships you combine

them both and then you slowly start building an account that’s fun to build easy easy to maintain because you’re

learning something that you love doing and then kind of make connections along the way which is what LinkedIn then H

then like starts like this Noble effect so if you’re looking for a job when you’re posting on LinkedIn what are you

trying to do with your post there are you trying to build Authority are you trying to humanize yourself a little

like what are you hoping to build in public there yeah so if you’re looking for a job specifically not building your

own job so like you know there’s like the entrepreneurship route or like just job you’re trying to showcase the the

fact that you are competent in what the job that you’re applying to is about if

I was trying to apply to pretty little thing as a marketing intent that I would consistently be posting about the new

trends on like Bobby the movie all those carousels Etc um being able to humanize

myself sharing my story about how I just graduated from University and what I’m doing and like consistently showing that

I fit that job description as best as best as I can MH so you mentioned

networking there so how does that work in practice networking um well you know

it very well like you are one of the best networkers I’ve ever known so well networking on LinkedIn is so simple

because LinkedIn is a networking platform for one so networking is it’s very cool so once you kind of like get

your content sorted out you understand how what to post what you like posting then you start talking to people

naturally I always say to people to treat LinkedIn like as a real live networking event where you like oh hey

nice to meet you and you give your like everyone your 5 minute elevator pitch like 5 Seconds elevator pitch and then

you start talking to people in the industry which is amazing for people that are looking for jobs because you could literally be connected to the CEO

of pretty little thing within the first 10 days if you do it right just because LinkedIn has this really cool ranking

system with which is first connection second connections and third connections and you’re more likely always one fast

connection away from you know your dream CEO Yeah you mentioned treated like a

networking event I’ve been told like treat it like you’re in the pub in the DMS and I historically being a recruiter

I’ve been guilty of connecting and sending the essay was like oh here’s everything I do which is not the way to do it no so I’m wondering like how do

you do it so I I I can’t I come from door too marketing so it’s the worst

market like you literally have to knock on people’s doors and like harass them to buy your product I hated that so I

went into very much cold um warm sales interest approach where like okay I’m

going to introduce myself to someone I just be like hey how’s it going and if they say hey back okay there’s some sort

of interest you have to get their interest level size like there’s like a interest permit it’s like low medium

high and then the low medium the low and medium is where they don’t really know you and then the high is like where

they’re like warming up to you so you want to raise the interest as high as possible before you even introduce what

you do so by doing that you’re like okay hi how’s it going my name is X and I really like your post on y okay you

always want to complement the other person because as human beings we’re naturally egocentric like we want to

know more about like we we’re selfs sapping naturally like that’s how we work that’s how we’ve always worked with

psychology and then you give a compliment they get they get they give it back to you or they accept it and

then you start a warm conversation and then they’ll be like okay so what do you do LinkedIn is the best because you can

optimize your profile to literally tell people exactly what you do within the first 5 seconds so the longer you stay

in that warmish conversation the longer CH chance you have of them clicking on

your profile seeing what you do and then maybe asking you again like oh I see that you went to Paris last week on this

networking event how was it my friend was there and then you that you can

actually get them to ask you the questions that you want them to ask them

so it’s actually you just have to understand how you know what triggers work for each person it’s a long process

but the more you do it the more you’ll be able to like understand okay if I say this then am might hint them to ask me

about this and then they can you know ask me instead of me to them yeah I

think there’s a lot of people me included who started using the DMS as

emails and you just write an essay I even have people sending me messages and they sign it off and when you have that

mentality it it prevents these type of conversations to happen so I think if you start off with an email Vibe you’re

not you’re not going to get a conversation I hate emails yeah yeah no yeah with a passion with voice notes as

well voice notes as well yeah everything is just don’t talk to me yeah the lowercase text you mentioned um warm um

warm conversations there so especially if you were just started on LinkedIn I’ve had a few people talk to me said oh

seen you posted on LinkedIn I really wanted to start but the starting is really difficult for them because they feel like they need to reach a certain

level of quality they’re like oh yeah I’m going to start a podcast but only when I get amazing camera I’m like you

can just Rec the teams call so I wonder if you’ve I know you have so when you

have someone who’s trying to start LinkedIn and they just need that little push like it’s going to be okay kind of thing like what do you tell that person

I think I always refer back to the gym analogy like we’re both go to the gym and I think is just very similar to

business like when you start going to the gym you don’t need the best outfits you don’t need the best shoes you don’t need the best gym gym membership even

you just need to go is the same if like going to the gym in a $20 gym versus a

$200 gym is is the same thing like you do exactly the same thing it’s just like different levels the same with business

or starting anything on LinkedIn your brand anything just you’re just the moment you start thinking oh I need to

get this and that you’re actually just procrastinating and being over perfectionist which is also a full

procrastination so you don’t really need anything you just need to start the more reps you get the more you’ll able to be

like okay now I can gift myself the mic or the camera and stuff just see them as

like levels but no one started off with the perfect Studio or anything they just started with what they had and actually

if you just start with what you have the the the fre like you reduce friction at this like as you go on and then it’s

better for you so just just do it just do it as Nike say although I think just

post is really bad advice like don’t just post something just to post it um do do your research do your due

diligence with stuff like if you’re going to start a LinkedIn account at least spend 30 minutes for like the next

two weeks understanding the platform understanding your own values understanding what you want to post

about and being like okay this person is the best at this I should be able to at least mimic at a 5% rate what they’re

doing so I can already like you know start doing it well cuz if you just post just to post because everybody’s telling

you to post on LinkedIn then it’s just not going to work for you because you’re doing it wrong and then you’re not actually putting in enough thoughts for

you to succeed in the long term yeah I’m looking at my journey the last six months cuz I joined your cohort and it

was a banging cohort I had a good time I’m still having a good time and you had an exercise in there where look at

people in your Niche yeah and try to see what you like see what you don’t like and then put that into a content and

when I had that direct instruction and I went and did that I was like whoa cuz it makes sense but you don’t know what you

don’t know and sometimes LinkedIn isn’t like other platforms like if you’re not looking for something and if you just

don’t engage with a post you might stay in your bubble of your colleagues your 50 connection so I think that advice

just to go out and see what’s out there I think you can get so much inspiration and using that mute button and the

unfollow button and just making sure that you have that feed of people you like I think that helps with the inspiration a lot yeah my best you know

advice for everything is try and find inspiration everywhere you go I I was in Canada last week and one of my friends

took me to a comedy show and then we came back home and he immediately started writing posts on the comedy show

and I was like what and I I just could see a new level of how people find inspiration from like everything around

uh you can view social Medi two ways like oh everything’s so bad negative I hat it here everyone’s like V vure

signaling on LinkedIn and it’s like all fake or you could be like oh this is super interesting I want to be inspired

by this SP and write something similar so it’s like just change your mindset to something that’s consistently given to

you rather than taking away I want to take this to more the employee branding side so there’s some people I’ve spoken

to who they would like to post on LinkedIn but they’re afraid not necessarily because someone’s told them

but they’re afraid of what their boss would think their company would think so these are people who are successful they

have stuff to talk about but they just don’t want to at fear of that they might annoy someone they might say something

they shouldn’t like have you come across that before like yeah a lot of people in the co hook were like that like even so

we have that and I say two things like you your job is like if you can’t if

that’s your main s of income I wouldn’t recommend anyone to do anything that could compromise that and you know hurt

them but also most jobs would be fine with you kind of like showcasing your experience because at the end of the day

Brands want like companies want to build their own Brands so personal branding for business is actually growing so much

now and I feel like when you go and speak to your manager and be like hey can I post about this this and this and they’ll be like yeah just don’t talk

about that then you’ll be able to actually do it and I recommend it the most because it’s also your safety net

for when that job eventually either doesn’t work out for you or they fire you which there’s like so many layoffs

uh lately so I think it’s just the best backup plan to build your own personal run well is you’re getting paid and then

you can actually manage to turn into like your thing like we have one person in our coh I won’t say her name but

she’s building her pastor brand we’re working and she got marketing to actually support her building a pass

brand which is so small and now by the time she ever decides to leave she’ll have she’s already getting like deals

like sponsored deals which is amazing so she’s already building that side hustle within her job without even quitting so

that’s the best way to actually build a brand while I work yeah for sure I see a lot in my industry I work in the games

industry specifically Recruitment and when the layoffs were happening there’s like tens of thousands and there’s a

stat like there’s 140,000 Recruiters in America open to work right now there’s only 5,000 jobs and what I’ve noticed

when I see them making their open to work post the people that tend to get the jobs the quickest are the ones who

happen to have personal Brands I wanted to ask you you mentioned personal stories and how they’re very impactful I

feel like I remember you saying like you have a personal brand but you won’t be posting Your Personal Diary yeah on

LinkedIn oh so on LinkedIn how do you not blur the lines

especially for the people who have a job in the Moment Like that’s where I feel there will be some fear like maybe I’ve shared a story where I shouldn’t have

maybe it’s a bit too personal like what’s what’s the difference the the moment you ask yourself is this a bit too personal then you know that it was a

bit too personal because usually we have boundaries we everyone has that the different boundaries like I am more

vulnerable in person than I am online that’s just normally who I am but um you have to know okay what is my pastor

brand about like okay marketing entrepreneurship and copyrighting okay what am I am I posting about something

that’s related to that to that yes or no is this personal Story related to entrepreneurship yes okay to what extent

and am I sharing about my mental health issues because I’m trying to shine a light on entrepreneurship or am I trying

to just get attention this is usually where people go wrong um we’ve had I’ve had so many clients that message me

after posting a post like is this too much and the moment someone’s asking you is this too much then it’s probably yes

it was too much for you it might not be enough not might not be a lot for me but if you’re nervous about it then most

likely you’re overstepping your own boundary just because someone else did it I have this a lot where um people

talk about burnout for example and it gets like a million likes cuz that’s

just culture LinkedIn uh where burnout on these post will get a lot of traction because a lot of people struggle with

this someone will post a post s very similar to that based on that template they saw and they’ll regret it because

it’s just not something they would have shared naturally so it’s not

about not sharing enough about you is just knowing how how comfortable you are

with sharing things that is a boundary but usually like it’s a professional platform just you know bear that in mind

yeah keep it professional I think the example you used with the comedy show like that’s a personal story but it

might you’re not a comedian likely on LinkedIn but I think you give us that

good advice where you connect the personal story to what you do at the end so it could be even 80% of the post I

did that recently from one of your challenges where I talked about me going on stage in Athens but then I connected

it to being on a podcast cuz it’s a public thing yeah as long as um you’re able to like sort of give value back so

stories are incredibly important for Content as I I always say people learn better when they’re telling when you’re

telling them a story but then when you’re just giving them facts and when you’re like storytelling through a problem they’re more likely to remember

you but the problem is people will go on tangents in that story so like in the comedy show they’ll talk about like what

the past was wearing and um the other comedian and they’ll never actually arrive to like the climax of the story

which is like where you actually meant to kind of like introduce the solution or the problem or like the actional

advice whether like if I was in a comedy show my friend it’s like oh yeah I was in a comedy show last week and they

talked about Tinder for swiping and I thought it was the same about algorithms because this is how we usually swipe on

LinkedIn and blah blah so then he tied it up together then conclusion is the same thing so definitely always you know

make it a point to come back to where you started which is your personal brand yeah which I think actually helps with

the blank page syndrome if you know that everything will come back to these three things you talk about so to speak I feel

like the guide the guide RS actually help you cuz you know you’re not going to write about anything today yeah um

for me it was so important to sort of know okay I have these three things and I have all these stories that I can

share how can I tie everything back to writing entrepreneurship blah blah blah and then it makes it simple to not go

witho writing thing like LinkedIn house I award character was like 2,000 words I

would usually go over it because I was trying to overe explain everything and then I realize no that’s not how either

you or me or anyone consumes content like we read a post for three seconds and swipe okay so you need to optimize

those 3 seconds to problem solution you know hook activate their attention and

then Captivate them and then retain them how can you do that by keeping it to one simple thing yeah and I can’t second

that point enough I feel like when you told me that’s not how I consume content I just looked at my post I was like yeah

I would not sit here and look at this and then I think of about the post I did read and he’s like oh there’s a picture

that’s got my attention and then I read the first line second line and then only then I got and then again there was

enough white space where I didn’t feel like I’m making a massive commitment reading this then you go to another post where an but it might be good content

it’s just I’m not there for that I didn’t click yeah I S awareness is massive I think a lot of us lack it

because I think I don’t know if it’s an ego thing where we feel like okay what I’m writing about is the best thing ever

and I go oh everybody’s going to be so interested and then you go back and you’re like actually no it’s not and

then I feel like for me because I’ve been consuming content for so long I still of understand how other people’s brains work and how I like to consume

content and how other people consume content I have this very specific rule for myself that I don’t create content

that I wouldn’t consume and hence why we’re here today Day live on a podcast rather than online because I don’t

consume online podcasts on Zoom because I I just hate the different inside difference in sounds between one

people’s person’s mic and the other one so that’s why I just don’t do that either I didn’t do video for a very long

time because I wasn’t consuming video on LinkedIn so I wasn’t producing it it’s the same thing so you just have to understand okay if I wouldn’t consume

content like this why am I giving people content that I wouldn’t consume myself and then you kind of just get better and

become more self-analytical which is the best skill you could have as a Creator cuz then you sort of rise the bar raise

the bar to something that okay you’re competing against your favorite creators which is essentially why you’re on on

social media to do you want to create the content that inspired you to create content in the first place yeah before I

touch into video cuz I’m very I wanted to ask you about that cuz that’s a recent change and I remember you saying

video is trash on LinkedIn like not even that long ago and then here we are now we got YouTube videos coming out but

before I go there um I want to touch on the example of the CEO type cuz you

coach those type of people and that’s kind of a diff that’s like a very specific thing that they’re posting for

it’s not necessarily for a job it’s more for Authority getting more B2B deals I’m

curious does that change what you post I want to give an example here like most

of your posts start with me my I you’re talking about me I wonder does that change when you’re like a front face of

a company do you pivot it’s less about your story or is it still all about me it’s um it depends is usually a

combination of like both so it’s like I and then we and then it’s a lot of you

so we have I had this really really cool CEO um person and a lot of his content

would be a lot about the Wii in the company rather than the I but then when it came to personal achievements we like

make it a point to talk about him but when it came to Building Company culture like we have his pillars obviously it

was entrepreneurship leadership and the specific business that he was in so then when he came to entrepreneurship be like

oh I was burnt out last week uh no nine years ago I struggled with burnout this is what I did this is what happened

that’s his personal so it’s like can I and then we as company did this this and this and this is how we build amazing

company culture this is how you can do it too so we always related back to the Wi and then the you in the in the in the

poster like whoever in the team was able to feel connect Ed with the post he was

a we and then giv back in the youu in the middle of the of the post so people who were learning from him felt like

okay he’s also talking about me and this how we can Implement his company culture onto our company culture and then the

other pillar which was about like everything else like so he either got an award or like the company or he wanted to talk about his family then it was

like a mix of everything so it’s always a mix uh depends on you but usually it

like every single brand depend whether it’s like a CEO of like a multi-million company or like a single person that

just started their entrepreneurship Journey there should always be a decent mix not just because it works but also

for them to try okay when I talk about me this works like that when I talk about you know Steven bartler it works

like this so then you also get more testing done so in that example of the CEO you mentioned they’re making the

post I’m wondering cuz you said if it might resonate some of the employees I’m just thinking of the big picture now to

like maximize that kind of impact the comment section is very important on

LinkedIn is that CEO also commenting on other posts or is he just posting engaging with his own comments or does

he go out there and like so this is actually a big question uh it depends on the CEO it depends of like there’s so

many types of archetypes of CEOs and people’s you know I don’t know how to

say like Styles so there’s like a very friendly CEO who like always like if you see them out indust street they’ll say

hi approach yeah approachable and then they the CEO that’s like very introverted doesn’t want to talk to anyone so just we when we’re doing the

strategy for clients we make it a point to be like what is your usual style like do you have an open door policy if you

have an open door policy at work then you’re more likely to be commenting on LinkedIn like being oh this is so great but if you don’t then we’re not going to

force someone to be someone that they’re not although we do encourage engagement although like just to you know increase

brand awareness like super important especially online but it’ll bu because we’ll have someone doing 30 minutes of

Engagement someone doing 15 minutes of Engagement I’ll be like just please make it a point to engage with your employees

at least or your co-founder so they can like see that your account is active and you’re not just not posting and ghosting

or at least reply to your comments that’s the least you can do so because you’re building reciprocity and

reciprocity is super important to building connections and network and marketing and just influence overall uh

so if you’re an introverted CEO or someone that just doesn’t really talk to people just say thank you to people that

are commenting on your content but then if you’re like an extroverted man of the people CEO then comment everywhere all

day every day please yeah like more comments the better as long as they value I’m sure more visability but you

don’t want to force it from the sound of it no no it just depends obviously we want them to comment as much as possible

to increase their ver ability but if it’s not them then that’s fine fair enough I wonder is there a type of post

which is like really effective specifically for like B2B deals

so like busines to business deals or like anything that was like that builds Authority yes so case studies always

always always will always Trump anything else when it comes to Authority just because you’re there’s nothing that Will

trump your case study like you’re giving them proof you’re giving the the outline of what you did and then you know this

the the the solution that you gave and the you know what the how how it started

and how it ended from point A to point B I love seeing SEO case studies cuz like we took this company from zero be web

visits to 100 million in two months like that’s crazy no one can no one can say you didn’t because you’re literally

showing proof in the same thing with B2B um testimonials always work as well

people love video testimonials on LinkedIn for some reason even though we I always say that video sucks on LinkedIn but it just depends on what

your goal if goal is if your goal is to get more clients then stuff like that always works but it’s that type of

content is the least performing content on LinkedIn which is like the case study the testimonials stuff cuz you say video

sucks and I’ve noticed my videos tend to get less Impressions but they’re the only post that people mention to me on a

call so I feel like the impact is a lot higher yeah and I have a personal story like I only joined your cohort because

of a LinkedIn live when you say the Impressions on that might have been a couple thousand or the actual 10ds might

been a few hundred mhm so a few hundred people when you’re looking at a 10K 20K Impressions that looks like a lot less

but conversion I think is super important and it’s something to remember like if you’re doing a text and image

post and it feels good you get the 100 likes but then you do a video post but then that’s the one that actually resonates then does video suck so I

wonder why did you actually change your mind in the end so why are you posting video now exactly that uh after doing

the first round of the Cort I realized that about 80% of people converted through a video 80% wow that’s yeah it’s

crazy and then I was like okay maybe we should do more of these and then when it I didn’t actually switch switch to video

until I was prepping for round two of the cohort then I went really hard on video because I knew that would convert

more and it ended up doing exactly that so I understand like the the fact is

video is the least performing like least well performing content on on when you say least performing you mean Impressions Impressions wise like if

you’re trying to grow your your your account don’t use video like you just won’t grow your account but it will grow your Authority that is Authority

building content is the same with case studies and testimonials it won’t get you the the views but it will get you

the the brand loyalty that people are looking for so that for like when you’re building a a good content like

well-rounded approach you go top of funnel middle of funnel bottom of funnel videos middle to bottom of funnel

because if someone doesn’t know your face they won’t click on your on your video to listen to it unless there’s

like a really good hug but on LinkedIn because people are looking on LinkedIn on their phones at work and it’s

silent the chances of you someone that doesn’t know you are very low so my Coe

audience are the ones that who are viewing my my videos and therefore like the interest level is high and their

conversion their conversion level is even higher because they already know me they wanted to know my expertise you

can’t really fake your Authority or like your Tactical knowledge on video as you would on like a text post so the

conversion is naturally higher and also a lot of people like Charisma on LinkedIn so if you have a little bit of

Charisma you’re like onto a winner how are you finding like YouTube like personally oh I love YouTube YouTube is

my baby I’ve always wanted to do YouTube um and I think the fast scold was like

my trial run of how I would actually do video cuz it was like a video live video

Mastermind course where I was consistently teaching people life and it just kind of prepped me to be able to

educate on shortform on on YouTube so I used a lot of the cohort what I learned

and how I communicate and being able to you know talk better on camera use my hands uh be very actionable in like very

little amount of time and I was like okay I’m just going to go for YouTube and I did and it’s it’s amazing I love I

love video I’ve always been good at video I started off on video platforms like Tik Tok and Instagram so now it’s

like coming back like full circle and I can I’m able to provide back to people it’s really

cool I feel like we don’t talk about this enough so you mentioned in a podcast that Instagram put you in a box

because it was about your looks mhm but then you’ve said in today’s podcast that when we’re scrolling we see a picture

and then that stops us to look at it so from the sound of

it having a ey stopping like a showstopping picture is still very

important on LinkedIn but what’s the difference like why is that putting you in a box on Instagram and why is that

not putting you in a box on LinkedIn the picture you see on LinkedIn will defer to the picture you see on Instagram on Instagram it should be a photo of you

usually most of the time it will be a selfie or like a goodlook photo on LinkedIn it could be a tax photo within

the text thing there like always like a Twitter screenshot of like a quote that stops you enough to read it or it’s like

an infographic it’s like education heavy whether on Instagram is very much vanity

driven metrics whereas on LinkedIn is like educational value heavy so in when

I started on LinkedIn text content was still like popping off like you would get get a th000 2,000 3,000 likes just

through text content which is what took me out of that box and makes you actually kind of turn your thoughts into

written content that’s actionable that works for someone that captures people’s attention that retains them Etc so it it

it may I think you’re right it puts you on a different box but you’re able to kind of Escape whatever you know

vain idea that you have about social media and like LinkedIn just turns it into value base which is more important

to me yeah but obviously people do leverage a lot of Stuffies on anything which is perfectly understandable I

think you mentioned once where you had a post that did well and you tested the same post without the picture and it didn’t do as well yeah that’s a nice way

to sense check yourself right yeah I was like okay I’m growing a lot on LinkedIn I was leveraging selfies as we all do

you’ve done it I’ve done it so much because um on LinkedIn there’s like one billion users only 3% of of people are

actually posting content so if you think about the people looking at the at the content a lot of people will tend to

like just stop and be like oh this person is goodl looking I’m going to stare it for a little bit longer and I just keep on moving because it’s

something you don’t see on LinkedIn so leveraging that makes sense if you’re like just new on the platform you’re like trying to grow hack like that’s

completely understandable I did it and I was like I’m growing and but I think and

I recognize that I think I’m overly leveraging myself so is my content good

or are just the Selfies even better than than the content so I tested it out it was like okay this is not working so I

forced myself I put myself outside my comfort zone I in improved my writing

skills I got writing coaches I work with Jasmine Al like closely to improve my writing and my content my content

pillars and then eventually I started getting better just through WR content and then once then I start adding photos

back once a week the post would even would do even better because it was like a two for one rather than just a one and

a little bit more yeah and I think it’s balance again like you it’s an education

platform and if I am going to use a picture of myself I always either put a speech bubble or it’s like the hook is

very clear related to the picture right so I think if you’re leading with the education in the hook before they even

click see more I think that’s the nice way of doing the bance yeah that’s the best way to do that yeah you mentioned

Luke and Jasmine today and they were on that LinkedIn live that I watched with you so I’m

wondering because you met them through Linkedin yes and I saw on your Twitter

they actually helped you with your launch as well yeah so how is that relationship going like

you’re building the cohort together and it sounds like you’re very close together I know you have a WhatsApp group together so like can you tell me

more about that relationship well it started off me and Jasmine were very close already before looking into the

picture Jasmine and I would talk a lot on phone like just because Jasmine is just naturally kind of like that and he

for some reason gave me his time I don’t know why uh we’re going to get into that I think there’s a reason I don’t know

why like this was like a year ago and he was like yeah I’ll chat to her and then I introduced well they kind of like Luke

was like be going off the rail somewhere my God last year and then we kind of

just all became friends through a trip in Bosnia and the relationship just naturally evolved into like a very

supportive group of like oh I’m going to send you guys my post you want to roasted Jasmine would do this to me he would send me his post before posting

them just to check if he was like I don’t know he would just send them to me I had no no criticism

to and I would send him my POS be like no change this and I was like okay I think he would just send me his post

just to like just just for me to think that I was doing something to contribute

to like our friendship but I had zero contribution and that’s fine and then we started doing that with Luke as well

like I put them all in a group chat when we went to Bosnia and then that group chat just never seemed to that and it’s still going and it’s it’s amazing and

with the launch um the first launch Jasmine my my website wasn’t ready like

it was like 24 hours before we launched then the website was absolutely horrible and then Jasmine was like I’ll build

I’ll build you a brand new website and he did within 12 hours of launching and

he did it selflessly like he didn’t ask for any money he didn’t ask for anything I I was like do you guys want to cut off

the C they were like no so I feel like I’m very lucky to have them in my life

for sure for sure and I think one that you’re basically competitors in a weird

way as well which I think is super cool cuz I’ve always had that in my life like in previous life I had a group together

who we doing like betting tips and technically if I shared a tip with you it would hurt me but because everyone

was doing it we Rose together yeah I feel like there’s this qu I saw it’s really cool like people at the top are

collaborating not competing with each other and it’s the same thing like if someone wants to work with Jasmine then they should go and work with Jasmine

like I’m not going to beg them to stay with me like there’s enough people to work with everyone like the pool is so

big like we only need like what 5 to 10 clients per month to you know hit our Revenue goals or whatever life changing

money at 51 clients yeah exactly so it’s just like we don’t need to be competing with everyone like we all have our

individual things that make us unique and whoever wants to work with us they can and we’re consistently learning from

each other and the cool Hood provides them a bigger like more loyal base for

them to to actually get more clients and same with us so like My Success benefits them their success

benefits me so ideally the more successful all of us get the better for everyone is like it’s the better result

so there’s just no no debating that for sure I’ve seen that more in recruitment I’ve tried to have that where I’m having

an e coffee with complete competitor effectively but then she shares a tip

about finding candidates and I was like wow I’d never thought of it like that before and then I talked about like LinkedIn lives and how they’ve been

useful for us and just not knowing what you don’t know having those conversations with competitors helps so

much I’ve just thought now that I’ve said it LinkedIn lives what was your plan with LinkedIn lives cuz I’m want to dive in quite

heavily with it so I was wondering cuz you’ve used them successfully I’m a case study so I’m wondering do you have any

strats I had like an addiction to webinars and Linkedin lives during launch like I literally always doing one

a day it became it became one two a day for like days it became just because

again if you have a little bit of Charisma on a platform that’s very professional people are just naturally

gravitating to you the same with sales people on like car dealerships like you’re naturally drawn to the most most

charismatic sales like a Salesman just because they give you that Vibe the same online and when you understand what your

leverages are my on for Advantage and yours is just like we’re really naturally charismatic so like

understanding that and I’m like okay if I I’m a little bit funny I kind of know what I’m doing and I’m I have a good

offer the conversion is higher because people just like you and then they like

what you’re selling they’re like what you’re talking about and then you can easily convert and it’s just like so addictive and I love it you can also you

know there’s things that people don’t see on text content like they let’s say

I just make a lot of jokes and I smile a lot people that don’t know like that only follow my content think that I’m

just cuz your profile picture is that like there she is that’s your Prof just like this and then they see me talking

they’re like oh my God she actually smiles and then she’s actually funny she laughs a lot I’m like yeah that’s just

naturally me so it’s just like you’re breaking the the pattern of like what they think of you and they’re like oh no

oh my God this is even so much much more than what I thought and they’re like okay take my money or like Oh I’m a I’m

a massive loyal fan now so you’re like you’re increasing brand loyalty and you’re increasing conversions just

simply by showing up online so it’s it’s something like you’re letting yourself

down if you don’t do it if you can yeah but if you’re naturally but if you’re if you’re not good at video don’t put

yourself in that position um a lot of people convert very well newsletter I don’t just because I like newsletters to

be really chilled and I rather just do it on video but if you’re like if your skill set is more like typing way than

do that so just like just knowing what your leverages are everybody has like an un Advantage you just need to find that

yeah for sure and I like that point where you said you don’t have to do everything even if it works and that

point you just made you have a one of the biggest losers I think for like LinkedIn like over 10,000 right crazy

and even if you’re not converting on the newsletter you can point them to aive that will convert so yeah you can always

I think just make it your own like your own process yeah it’s also like how you’re funneling people through your like we the point of personal branding

is to build a community that will eventually buy from you regardless of like whether you’re pushing them to buy or not like you’re building those

long-term relationships you don’t want to burn it so for me um following from my LinkedIn post that’s not selling to

my newsletter that’s also not selling to then that a live webinar that the people that like there’s like I have over

100,000 people following me then there’s like U 2,000 people liking my my posts

and there’s like three 300,000 Impressions so then from from that then if I follow them to my newsletter that’s

like what 5% 10% conversion then they’re like their the level of interest is

rising but the people are I there’s less people interest in there’s less people but their interest is higher and then

once I get them onto newsletter which is again more value for free and then they get funneled onto the live then the

level of interest is way higher which means that you can pitch without feeling guilty of burning your audience which is

something I’ve learned um throughout the years that you don’t want to consist be selling uh in my opinion in my personal

opinion this like depends on what you are but I just want to build community bus instead of like sales so that’s

that’s what I’m going for it sounds like like there’s a difference between following and Community I think you’ve

said that I’ve just said it as if I’ve said that so you’ve like you’ve said that before like

you can build a following or you can build a community and you’ve mentioned Community a few times so what’s the difference of a following and a

community well following is people just like click follow you can there’s so many accounts out there where there’s

like oh Cookie Cutter advice um you know work hard play hard like like follow it’s like feel good quotes where like

they’re consistently um there’s accounts on Instagram which you and I probably follow which which is like David goin’s

advice Andrew H advice U Atomic habits advice and it’s like consistently feel good content that’s just giving you you

know dopam in hits but there’s no you can’t remember what the account name is

if you tried it that is a following that’s building a following those accounts have like millions and millions and millions of followers but there’s

no Reon to remember them for who they are there like there’s no brand building

whether when you’re building a community uh it’s people that literally know your story like you know a lot of like you

follow my newsletter you follow my Twitter you follow everything you like you’re giving me quotes that I kind of forgot that I said and that is community

building building someone that’s their interest is so high in you that they want to know you everywhere and they

follow you on Twitter Instagram YouTube whatever because that’s what community is You’re Building friendships like fans

like loyal people that you know care for you rather than just someone that wants to click like and feel good like you

know I actually care about your story I relate to your story a lot u a reason why people build very powerful parts of

the brands is because they’re consistently storytelling in ways that like more than one person will connect

so I talk a lot about um mental like mental health or like uh entrepreneurship or about growing up and

traveling a lot of people will connect to either of those three things so then you’re consistently giving people some

way of like relating and naturally people buy from people they like or they are they are alike so then you’re

providing them with that like kind of like line of contact that a lot of other

brands Miss I want to bring this back to you mentioned a very important thing there

like building that Community it’s like I feel like those content that gives you that big

following might take less effort but and get more Impressions relative to what it

takes to build the community but if you want the impact you need to build that community and I want to take this back

to the example we started the podcast where if someone’s looking for a job I feel like because you’re in

it’s logistically speaking you’re going to see the more popular posts on LinkedIn but that doesn’t mean there’s

loads of other posts with 10 or 20 likes that are making real impact that could get a job so if you’re posting with the

intent of building relation reltionship and Community you might get less Impressions and be less successful but

the impact will be higher so I think that’s an important thing where if you’re post because I’ve had this myself

where I’ve posted something and it doesn’t do well then I get a message about it and it makes me remember that

linkedin’s kind of overpowered in that all the other platforms Twitter Youtube

like when you see a viewer you technically don’t see their name the same thing with an impression you don’t see them but it’s weird because you know

that’s a real person literally everyone has to upload a CV and there’s very few duplicate accounts it’s like when they

were saying they’re going to force everyone to verify on Twitter feel like LinkedIn already has that like pretty much everyone’s a real person and also

they can’t really be rude because they might lose their job and it’s just so good CU you might get a fraction of the

reach you get on another platform but you’re reaching real people and if you’re having conversations in the

comments on networking platform it’s just the impact you get is massive yeah more for me most like lately people will

comment on a comment that I made rather than the post itself because um we live

in like this economy where information has become a commodity so everybody knows how to grow in LinkedIn everybody

knows all the tips everybody knows all the copyrighting tips it’s not actually true by the way I have so many conversations and I mention Hooks and

they’re like what but for me what happens is like oh we already know that we have to have content pillars like

they already kind of like feel like they know so they they’re looking for that EXT ex piece of value which is the personality aspect where it’s like oh

okay because um on LinkedIn there’s like an over overs saturation of how to grow on LinkedIn content how to do this how

to do that uh productiv productivity tips t 10 TED Talks that will change your life like everybody has seen that

and they feel like they’ve already seen them so if you’re able to provide them with that extra like Oh by and by the

way I I just run a marathon they’re like wow I just run a marathon too and like that connection point just elevates your

status as a person that’s providing value that’s good and that’s also human doing human things

very relatable day-to-day things like oh I just met this person it’s just a lot more relatable and people just want to

comment on that because right now and after the pandemic I realized and there’s like a lot of stories showing

that people are in theep search of Community Connection because the

pandemic took that away from a lot of us where people haven’t went from working

in an office to working remotely and they haven’t actually come gone back to the office at all so people are like

just lacking that sense of community that they would have had in the workplace so the more you make your

LinkedIn feel like that day-to-day interaction that someone would have in the office the better for you they

everybody wants to feel like they are being recognized loved and like there’s like the M of M of hierarchy your needs

where you there’s like the the the one at the bottom is like love and belonging um people want to know like people want

to feel that and you have to be providing that consistently with your content and to build a community and a pastle brand that’s consistently

excelling all the other ones which is why you’ll see my friends Jasmine luk and I even myself kind of like out

competing all their accounts are consistently providing Mega viral uh content but like if you look at the the

recognition is very different like the way people perceive one of them and the other it’s very different it’s almost

like you feel like colleagues that’s that’s the vibe I got and I’ve tried to have that in my content and it’s worked

so well where we hop on an e coffee and it’s like we’ve been talking online from the comments for a couple months we went

through a similar thing I feel I feel like I’m going through your pandemic experience CU you mentioned going remote

in a previous podcast and just doing e- coffees after e- coffees and since I’ve moved back to Cypress in December I’ve

basically lost the office I’m like this is quiet this is so quiet so I was doing

as many eof as I could and I you’re having fun having fun changed my life

and I want to talk to talk for the person who hasn’t really done any coffees I’ve

done one or two and you’ve said this twice now where you’ve you go on a call

and I don’t know why they liked me but then they give you all these attention and I feel like we should break down

potentially like what makes a good e coffee for you let’s say from the receiving end like when you have an e coffee with someone what makes you want

oh I want to talk to this person again yeah so the main I say I don’t know but

like I I I studied I know I don’t know still like I don’t know why jine like talked to me I don’t know why Richard

more my mentor talked to me but um one thing I do know is that I did a lot of work internally for psychology so read

this book called How to Win Friends and Influence People and to make a good

conversation in like the I don’t 41 Laws of Power the first one is like never

under never overshadow the master I think you have to make the person feel

important in this era where everybody’s literally all in about themselves like social media has is is again a very

selfish platform where you’re consistently talking about yourself most most likely so the moment and the moment

you’re able to make someone feel like they are the center of attention rather than yourself they’ll pay more they’ll

like you more because the level of intention of you is higher so every

single time I go into the conversations with anyone I try to make them feel like I’m actively listening listening I’m AC

actively asking questions I’m actively trying to get them to talk about themselves to me rather than me to them

so I’m not overpowering in that feels nice because in their day today you don’t know if it’s them on the other

side of the of the coin where they are consistently asking the questions and not being recognized so you want to make

them feel important uh you want to make them feel listened to and you want to make them feel like you’re actually

taking in what they’re saying so with my mentor I did that and I was like consistantly asking him questions about

him not me he’ll ask me questions I’ll answer back but then I’ll literally point back to them to him immediately

and then he’ll he gave me some advice at the end I immediately applied it he wanted another call the next day or like

the next month because he saw that I wasn’t just interested but I was I was also actively acting on his advice which

was is important for people because they don’t want to feel like they wasted their time so it’s those things so read

how to INF friend and Influence People yeah for sure I think the physical equivalent of this is like going to a

networking event and collecting business cards yes and not following up but when

in the virtual world I feel like what you’ve just demonstrated there very nicely is the asking the questions about them and

then relating it to yourself like you could ask questions like how do I grow on LinkedIn like generic things you

could ask Google but when you’re asking how they done it or their journey and then you relate to yourself and then you like you said put into

practice I feel like everyone wants to be a mentor I think very few people don’t and if you’re the perfect mentee

from the first 15 20 minutes why wouldn’t they want to talk to you yeah so rather than chasing the fact that you

have an e coffee and that’s the win that’s not the win the win is do you get the second one or like you had a funny

tweet like your love languages are recurring calendar invite so like I love that yeah so that’s a big thing in

recruitment as well like if you buildt a relationship where they want to have a recurring calendar invite with you you

youve you built that trust and that won’t happen from DM typically like you’re going to have to have that conversation talk about them yeah I

agree um so the thing is just to keep on asking questions there’s also like a sales tactic like it’s it’s I read it on

never split the difference by Chris Boss and it’s like when you’re when you’re talking to me and I pick up on keywords

that you just said and then I say them back to you you’re more likely to be paying attention to me like me because

you think naturally because I’m saying what you’re saying then that we’re like very similar and then it it’s like a

cognitive bias where I’m creating that sense of trust liked and being like you know remembered and then when we end

this conversation if I was like trying to sell to you you remember me positively rather than negatively and

then you’re more likely to follow up on like hey are we going to do this again so just think about what you’re saying

think about your level of interest and think about them not you yeah for sure and I think some people forget as well

how much they can help people who are mentors in the space like I had a conversation recently with my mentor

Jacob PEX and for example he didn’t know what a LinkedIn live was I was like what

and we had a whole conversation about it and it blew my mind I and sometimes you

don’t know like you could potentially see a typer on a website for example like going into a call and not

necessarily say thinking me me me like if you can give a little it makes all the difference I follow you on Twitter I

don’t engage cuz then that would be ruining this surprise I guess so I want to bring up your Twitter I’m going to

read some tweets to you cuz you you have some funny tweets and I want to hear the context all right here

we go I don’t know if I believe this tweet I read 52 books in 52

weeks did you actually read yeah this was like two years ago though it was reason I was during the pandemic when I

was trying to kind of like grow and I set myself the challenge of reading 52 books in 52 weeks I didn’t have anything

to do I was so bored during the pandemic so I was like I might as well just try this thing and I did read them nice and

you didn’t just read them you did e cofes as well and you started your LinkedIn Journey like when you said it

had nothing to do you you made use of that time I mean yeah it was a pandemic I was unemployed I was like what 20 21

22 at the time I was looking for either University experiences and I was at home in my childhood bedroom and I was like I

I saw this as my on for Advantage that the entire world has had stopped I

didn’t have any fomo because my friends weren’t going out in London so was like I’m going to take this as a sign that I

can get ahead without feeling like I’m missing out and I’m going to try and do this as like at the highest speed as I

can so I set myself the goal of doing those like 52 books in 52 weeks this was even before I went on to LinkedIn I

think it was like Midway through the year where I actually started LinkedIn and then I put those books that I

already read into action and then actually saying saying to people I’m reading 52 books in 52 weeks at the

start of coffee conversations it actually increased the level of interest from people that were interested in me

because they saw okay she’s into it so it then added that extra layer of like I

should be doing this because I’m telling people that I’m doing this is making me more interesting and when you find a

book that two people have read like in a conversation you can talk about it it actually increases your chances of them

liking you so it was a win-win overall so yeah I read them yeah amazing and she

released a video talking about the top five and I think you pointed something out

there like you can connect with someone of a book you read but feel like you also without even um you’re not saying

it explicitly but by saying I’m reading 52 books in 52 years you’re showing what type of person you are you’re commitment

52 weeks thank you you’re showing how committed you are right yeah um commitment is a bit thing um it’s like

when I I I learned this from my mentor Richard Mo he would always kind of show

off how many he will show me his straa thingy like oh I just rode 100

kilm and I’ll be like okay that’s cool then consistently consistent he’ll do it and I’m like okay this guy is really committed to this thing and it just

shows people that you’re interested you’re you’re dedicated and you’re like smashing them on something that they’re

not doing and it just consistently like elevates you again on like okay he they’re running a business they have a

full family they’re doing this thing and they’re doing this other thing what can

they not do cuz uh there’s this thing called the halo effect when it’s usually the the most usual

example is like when people are pretty you think that they’re good at many different things so like Harvey Spectre from Suits have you seen suits so he’s

very handsome he’s a very handsome man so you automatically without even knowing anything else that’s a good

lawyer right there yeah you think he’s a really good lawyer you don’t know he might be and then oh he might be he also

he’s definitely also a really good [ __ ] 100% he can make me breakfast like 100% so then you’re consistently thinking

about all these other things when you you find something that you’re really good at and people see it as a really

good thing then they’ll assume that you’re good at everything else so you consistently have to be showing things

that you’re good at so people can relate to them because not everybody’s going to find you attractive but they might find

you smart or they might find you incredibly interesting so you kind of like have to just overall kind of like round yourself up for sure like the gym

is a great example that anyone can if you show you’re coming into the gym it translates to the other styles of your life and I think being pretty as well is

something like just like potentially putting in an effort in how you dress grooming I used

to have the worst haircut of all time and ever since I’ve had a normal haircut the amount of time someone looks at me

has gone up by like 50% really yeah like you I’ve notice the difference I’m like okay so I wonder the effect that happens

in business where if you come in scly hair but then you have an actual good haircut like all these things add up

this is a this is a really thing cool thing that I learned um there was this girl that tried to pitch me LinkedIn

Services when I first started on LinkedIn I went viral and she was like oh you should join my program and I was like it’s like 5,000 for like coaching

and I don’t really need it but she gave me a really good piece of advice that I always carry with me it’s like you need to look look expensive and it resonated

because people judge you again we’re selfish people we’re like not actually narcissistic so with LinkedIn your

profile picture needs to be the best you could look at because it increases your chances of someone like what they think

about you so if you’re naturally you know I was a student I was like laidback

uh didn’t really pay attention to my to how I look the moment I changed my profile picture to a professionally

taken photo where I like just look more approachable more professional the type of people that were contacting me

changed so I went from people just sliding into my DMs because they thought I was good-look and I got into oh would

would love to work with you at some to some extent so you need to be very careful of like how you present yourself

online not just because you want to give yourself the best entry point you don’t want to ruin that just because of your

like your own ego oh but I’m not naturally like that oh but people should like me the way the way I am yes okay

but then you’re like letting yourself like you’re you’re selling yourself short just because you’re own oh but

people should love me because of this this and that yes they will but you don’t want to make that you don’t want

to reduce your chances of signing your dream deal just because you love wearing

tank tops and this during Co like that’s fine but also give yourself the best

chance you have yeah I think being yourself authentic in person I feel like

we can all agree fair but I feel like it’s an another bonus like when you probably when you saw me on live you

like she’s different that’s cool like that’s not what I expected her to be like I expected her to be very serious

now I really like her even more because she can give the information she’s also entertaining enough for me to actually

take a course from her just like an added like look at your individual qus

as extra bonuses for someone that’s already interested in you to be even more interested in yeah before I move on

to the next tree I want to make the point about the profile picture it doesn’t have to be crazy professional like if you just have any modern phone

and get a friend to take it and the big part is you smiling yeah mind you your picture is one of the few that don’t

smile but you pull it off so I think you’re I’m I’m smiling I’m like yeah smiling okay yeah smiling but like yeah

if you have a photo and you’re not smiling just think about that first impression imagine if you were smiling

you might have a better first impression I actually had a different photo where it was like me looking like like this

yeah I remember that one and um I had a I had a chat with one of my best clients he a multi7 figure exitor um CEO founder

and he was like can I make a uh comment without you and I was like oh what’s and

he was like I with the utmost respect to you this photo looks very flossy and I

was like oh and then I automatically changed it just because I respected his opinion and then it everything changed

for me not just because I took his advice so sometimes we have to listen to things that we naturally just don’t want

to listen to and I did now I understand what he meant because it was like a very cute photo that reminds me of a model

yeah yeah and I’m like I don’t want to on this professional platform specifically I don’t want to give that Vibe maybe on Instagram I’ll post it and

I think that’s my Instagram profic and it’s like every every platform has its different language naturally so it’s

just like if I’m on a professional platform I want to be my most professional self and then they can go on Instagram to find okay maybe she’s

not that much of a you know up like you know professional person she she has

survive but on on LinkedIn is just like I want to be that so I can be treated as that and I don’t have to have to deal

with the problems of like oh this person only wants to work with me because of the way I look like like no for sure

sure and that person gave you the gift of feedback I think everyone can ask three of their friends and say what was

your first impression when you see my profile in 3 seconds I’ve had it happen again someone

gave me the gift to feed like I came to your profile I was like I had no idea what you do yeah and I’m like oh yeah

why would you and when I’m in my own world I’m like of course I’m a podcast host who does recruitment I’m like yeah but you’re asking too much for them to

read that far down so yeah you might not have the gift or feedback you can go and ask for it but then take it just yeah a

lot of people give you feedback but naturally we’re like oh no they don’t know what they’re talking about I think they don’t have all my like context but

like that’s the whole point they most people don’t yeah so that is what matters good yes let’s go Harry yes

another tweet this is a funny one every time you send me a voice note a puppy do

do you guys hate puppies no stop sending me voice notes yes I hate voice notes I

think they’re are they’re the utmost um lack of respect sign if you don’t know

someone okay there’s a bit of context there then if you don’t know someone yeah if you don’t like if you’re my friend please send me voice notes like I

want to hear your voice but if I don’t know you if we don’t have haven’t had any prior conversation why are you

forcing me to listen to a twom minute voice note of you kind of like being like um hey I’m just trying to figure

out if you have some free time like you’re already asking me for something like most likely if it’s a voice note you’re kind of fumbling around you’re

giving me a lot of extra contact that I don’t need to ask me for something that’s in it for you there’s nothing in

it for me I just kind of like listen to you stranger talk to me for two minutes I don’t know you and I’m scared um I

have I my content like my content on LinkedIn is very like clear straight to point there’s no fluff you ask get

finish every word fights for its life on your post I can tell so it’s the same with like how my day-to-day interactions

are like I don’t want to know everything like just ask me and I’ll say yes yes or no that’s fine and I don’t I don’t I

don’t want to stop my music to listen to your voice note that’s a big thing actually especially if you’re on the phone like listen to your voice on the

phone isn’t AIO like you have yeah and it’s just like a little friction and I learned this from like one of like my

CEO clients like they said that sending sending a as a stranger sending someone

that L probably has no time in their day a a two-minute voice note of you asking

them for a coffee chat or like how they did something without giving them some value up front it’s like a a sign of

like no respect to their time is the same thing when you’re like going on a coffee coffee like you’re going if you

and I were going on a coffee break and I turn up 15 minutes late that’s that’s me

disrespecting your time so it’s the same with a voice note for me if we if we are friends and we have like that report

Bill send me a voice not course I’ll listen to it 100% but yeah lovely that that makes sense most most voice notes

online they’re usually pitches by the way that’s why I say please don’t send them to me cuz I don’t want to listen to a pitch that’s funny that’s yeah cuz

it’s like an inail on LinkedIn you usually sell and I get sometimes when if I send an email for a podcast invite

some people are confused because they’re not used to an invite coming through an email and I think same thing with a voice note people are used to it being

sales M then have that in mind it’s not a WhatsApp voice note they’re kind of different things lovely how do you deal

with the ups and downs cuz it hurts sometimes I do a post I put a lot of effort into it no one sees it I’m like

hm then another post it does really well and I feel really good and I’m like I don’t want to be bound to the algorithm

in terms of like my happiness but you’ve had this in a lot bigger scales I wonder how do you so I I I always reframe like

I’m a big fan of reframing the situation and like swimming out and seeing like the vision I learned this from like my crypto days I try to crypto influen it

didn’t work but like there’s a lot of cool quotes that I found and it’s like one is like zoom out see the vision when it came to crypto and like obviously if

you invested in crypto 100 years ago and versus now and then you the next year like you’ll be able to understand that

like the market market cycles and there’s like compounding so the same with everything in life and with me in

content I realized it I’m I’m writing posts on my computer in my room they go

viral and they make me money two years ago I had to wake up at 6:00 a.m. to go

somewhere I didn’t want to go do dual to those sales to sell a product that I didn’t want to sell to people that I

didn’t like using very tactics and hating my life every single day my my

entire Fitness routine went off like it was it was horrible I was eating really

bad because I was always outside I was traveling consistently because I couldn’t we couldn’t stay in one place

because when you’re doing do to door if you’re consistently in one place people will recognize you and your dodgy tactics they force you to move around so

then I’m like I’m I went from doing something I hated being overweight and depressed to something I really like

that depends on me being able bble to nail a hook I’m not going to complain that much

like my life isn’t that hard in comparison to the average person that’s working at 9 to5 that they hate so when

I when I kind of like make it make it obvious to myself then it’s like okay it’s not that bad like my my current you

know low is not as low as my low 3 years ago so I consistantly just relate back to how privileged I am to be able to

make a living online and consistently Excel myself just by meeting people

online like one one of my main things is like networking getting to network with

the right people know them and that’s online like I I get to do everything from the comfort of my own home and then

I get to travel because I want to not because I need to so then it’s just like that that’s how I deal with it I’m like

okay I’m privileged and like I need to deal with this like shut my grandpa worked in an in an O oil like farming

thing where he had to wake up and like consistently do that so and now I just work on my computer like it’s fine yeah

it’s all relative it’s all relative it’s all relative man search for meaning that book really helped me oh I haven’t read

it you would love it um that book whenever I anything negative happens I

just think okay but is it as bad as that no it’s literally impossible okay I’ll be okay cuz it was okay for a moment for

them as well um I think everyone can have that kind of reflection and

see yes this is hard but it could be worse and I think you can always keep

going down doesn’t matter where you are like you can always compare it’s going to be okay I think building a pass run

is the best thing you can do to kind of like keep that going because when you’re building a pass run is it’s about the

opportunities that you’re trying to get yourself into but it’s also the person who you become through past branding the

har I met be pretty cool and the har I know now you’ve changed a lot like you’ve made a lot of friends you’re also

very more more focused on your health than like you were at least or like you look like yeah I’ve been training since

but that’s like you consistently you develop one good habit which is like let’s say it starts with posting a post

every three three times a week on LinkedIn then that’s a habit you start it with going to the gym then like every

three three three times a week then you start it with networking with high value entrepreneurs every single every single

week and then your habit start to change because the the the the mindset that you that you turn from not posting on

LinkedIn which is like really good for you because you’re self-reflecting through writing then you change it to

okay now from this self-reflection I’m able to talk about the self-reflection to someone else that’s like a little bit

better than me and then you’re growing your connections and you’re like kind of like putting yourself into this abundance mindset without even realizing

because you’re just changing your habits and then it’s just it’s crazy how much improvement that single decision like

little LinkedIn posting habit can then turn into like I’ve seen it so many times I’ve see it with you I’ve seen it

with everyone in my cood where it’s like there like it’s a Snowball Effect one thing leads to another and then it leads to another and now they’re happy and

healthy and maybe rich or in the future yeah I think that’s actually happened by accident I’m just thinking now I have a

recurring recurring calendar invite 8 to9 post and engage and that’s not

changed since 6 months ago and now that I have a calendar and I abide by that I

was like okay I’ll put JY in there I’ll put my dancing in there and then I’m like o I actually write my post at night

I actually have a lot more time than I think I was okay I can do that I can do that yeah so it actually has happened so

crazy yeah yeah because when you’re posting on LinkedIn they’re like okay I need more things to talk about now I I’m

going to go ahead and learn this so I can talk about it then you’re consist me like evolving and then you’re teaching

others what you’re learning then you’re like remembering you better then you can teach something else then that that that

post might lead to a really good connection by a CEO that you really always wanted to like work with and like

really like this post oh wow okay oh I also dance Pata you dance with ch are

less connect and like me and then it’s just like it it’s just it’s crazy and you don’t know when that connection is

going to happen like for me traveling is massive like I had a different reason to go to Barcelona but I met two people

from the cohort who then funny enough Holly cope I asked her for advice for this podcast and this would have been a

completely different podcast if I didn’t speak to Holly cuz she gave me some amazing advice and that would have never happened if I didn’t have those like

connections yeah it’s is crazy so cool The Internet Is Wild the internet is amazing just got to use it um before we

finish I have a question so the what’s next for Lara I know you you

get asked this a lot but I feel like I have to ask it again because every 3 months is something different I feel

like yeah consistently being on the internet I I feel like I’m 50 years old I’m 26 I’ve lived so many different

lives I just turned myself around so much what’s next I don’t know like I don’t know what I’m doing next week I

just know I want to be happy I’m consistently chasing happiness and fulfillment whatever that might be I

feel like right now happiness and fulfillment looks like going all in on the cohort I I

um I stopped the agency I had I had a passle randing agency I stopped that I’m going full force on the cohort so like I

consistently Prov yeah because it’s really good like the community is amazing and I want to consist I want to make it the best community there is on

LinkedIn and it’s looking like that and I want to optimize that so putting all my effort in that in YouTube and video

content which is something that is bringing me a lot of joy because it’s new I’m learning a lot and it’s

improving my my skill set for the cood like the lessons on the cood now are like very much like they I feel like

theyve leveled up a little bit just because the way I communicate on YouTube and the way I’m scripting my content

it’s similar to how I’m teaching it now which is more entertaining for people it like resonates more that then they’ll

they’re they’re able to take immediate action form it just because the the type

of content they’re being taught live is incredibly actionable so it’s like one

of them like they’re they’re both those two things are complimenting to each other so I’m conly evolving and it’s

like going to be a great you know moving needle to what I’m trying to achieve so exciting I was going to ask you and I

forgot but I think you just did for me now was what would you do if you deleted if LinkedIn was deleted YouTube and I

was going to say like this naturally Could Happen potentially like because it’s all connected yeah I’m moving more

on to YouTube and newsletter just because LinkedIn I don’t know there’s like something going on that I love

LinkedIn but I feel like I need to now I I have the asset to go up the channel

and go bigger like I’ve grown a big good following on LinkedIn and I always say don’t focus on three platforms always

focus on one until you have enough leverage to build on another and I think I’ve already I’ve got that so I I have

the time I don’t know how long I’m going to be able to have time and not not be busy I have the time now to build a

platform on YouTube I’m going to do it and it’s exciting and I really like it 100% And if you’ve been following her on

LinkedIn doesn’t look like she stopped She like she’s still crushing it still getting 10K followers a month class yes

amazing Lara thank you so much thank you for having me this was so much fun