the personalization of offers what is AI actually doing to personalize the offers cuz I’m sure you get a lot of objection

to it you can play once a day but with very long session me in the same game several times per day with the short

session the level of our engagement can be absolutely different uh interaction with the game can say a lot about the

player and about the monetization potential for this player today’s guest Isen Maya is the founder of elev etic

essentially building custom office for players using AI what are people complicating or over complicating when

it comes to to AI if we are talking about the mobile gaming industry it’s really complicated because the technical

stack of the people who are doing mobile games are really different from the technical stack that you need to

implement Ai and ml that’s it is there anything you’re seeing as a pattern in the onestar are kit games if you are

talking seriously about that welcome everyone to the gaming

Playbook today’s guest is Maya is the founder of elev etics which is a first-in-class AI engine for mobile

games in at purchases monetization essentially building custom office for players using Ai and also the former

product owner and board member at pler a lot of product manager experience with an incredible story which we’ll get into

so for everyone at home we’re going to cover a bit about the founder story because I’m very interested because founding the business in the way you’ve

done it I want to share some lessons there but also about AI uh in mobile games because I think it’s an

interesting topic so I want to start if you could take me back to day one of launching ele etics what was that like

like why did you launch ele etics what is elev etics actually we could start with that question what

istics yeah uh so just in natural what we are doing uh we help to mobile games

uh to make from the cool game the great business you know it’s in a nutshell we help to to to boost their revenue with

the artificial intelligence and basically uh my story would not be about the some great success of the business

because it wasn’t my dream you know I had the great career and I really love it I love the companies where I I worked

uh but one day it comes that uh my technical background that is like really mature because I’m software developer

it’s my educational I have degree uh in computer science then I worked a lot

with the business intelligent with the data Big Data analysis then I worked seven years in mob gaming industry and

uh it comes to the point where I have like huge technical background I know really well the uh Mobile gaming

industry not just from development side but from the business side as well and the combinations of all these factors

come to the to the place where I decided okay if I have everything to create the

solution that will address the uh problems that we currently have with monetization mobile games why not so I’m

really like good in the technical side I am technical engineer so I can create

all algorithms by myself and uh I really know the pain points that we can cover I

really know how we can boost business doesn’t matter about the the about the business side I mean it’s like huge

company or it’s just India developer studio so it was like you know I decided

okay I can bring value and I really want to do that to make really helpful solution that will be accessible for

everyone you know to open this door of the high-tech and very complex uh things

to to everyone in Mobile gaming industry so yeah it was my goal so it wasn’t like a long way when I dreamed to be

entrepreneur or something like that no it’s just you know the comination of factors and I decided okay so I see I

see this way I will go awesome amazing so for people

listening at home like what are people complicating or over complicating when it comes to AI because I feel like a lot

of people have an idea of what it is but then they actually don’t know what it is in practice so what are developers over complicating when it comes to

AI uh you know if if we are talking seriously about that uh I cannot say uh

it’s very complicated from the technical perspective because we have on the market a lot of great

Engineers now who really good in their uh machine learning in Ai and llm and so

on and so on but if we are talking about the mobile gaming industry it’s really complicated because the technical stack

of the people who are doing mobile games are really different from the technical stack that you need to implement Ai and

ml that’s it it’s not about the complexity and about the let’s say

background level or some you know experience with that it’s just the different technical stack absolutely

different and because of that it’s difficult to get it for mobile games because if you are unity developer for

example and you are doing cool games it’s not easy for you to sit and do machine learning because like it’s the

same if I will ask you for example to do I don’t know boxing you know tomorrow

with the top level uh professionals on the market it’s just different stack you know different domain uh if to talk in

the you know in a nutshell in the two words about what is AI especially for the mobile games and especially for the

personalized content that we are doing basically so if you are uh I usually explain it by the way you know I have a

daughter she’s 2.5 and uh uh if you’re 2.5 and you would like to know how to

draw elephant you have to see a lot of examples and a lot of samples of the

different elephants you know dumo from the Disney the real elephant from the zoo and how your mom draw the elephants

some I don’t know Picasso pictures with the elephants and so on and so on and based on the combination of all the sets

you will found out how you draw your own elephant you know your style uh like your um your approach to do that and the

same for the personalized content so uh we see different uh samples and

different examples of the behavior of each player we collect all of these

analyze it and we found out the new like players Journey that that we can uh uh

deliver to the games you know that would be much effective in the monetization perspective that would be much better

from the user experience side uh and uh it’s about learning first of all right

so we have to work like in combination with the great game because if you don’t have a good game play you cannot

monetize it but if you have a great game we can see a lot of examples of the behavior of your player in the game

because you you can expect one but real people will show you that you’re totally wrong you know about your hypothesis how

how I how I play and uh how many times per day I play what is the duration of my session what is my action after level

win after level lost what I prefer to buy when I would like to do that what is my average bill and so on and so on and

it’s like um when you draw elephant you have only one parameter how elephant

looks like you know but uh when we’re talking about the personalized content we have like hundreds of parameters that

we analyze combined it and found out the better user Journey for everyone in the game so it’s just you know the simple

way to to explain preliminary what we are doing no that helps adds a lot of

context and it makes me think I went to a studio recently called gamh housee and

they have 96% of their players are women and most of the times in the games

industry the people making mobile games are not women in the 30s 2 70 years old but that’s where most of the demographic

is and I feel like what you’ve just said highlights how that could really help where the behaviors can kind of be

actually extracted and rather than trying to use our intuition because you can’t because you’re not a 50-year-old

woman to try to understand and I think this is a way to hopefully get closer to the player which I think is what we need

especially now like there’s so many different games like if you’re not completely in sync with the player I

feel like you’re really going to struggle yeah yeah that’s true and uh basically our suggestions about who are

our players and how they behave in the game uh cannot be just hypothesis now it

should be lean on the big data it should be lean on the analysis and uh go more

deeper than just demographical parameters or something like that you know because the uh woman that is live

in Mena region for example will behave absolutely different from the different region and uh uh basically if take me

and clone me and to put to another location probably I will play by the same way you know so it’s not about it’s

just not just about the demographical parameters it’s about personality so it’s very important to understand what

exactly the actions inside of the game and what exactly the decision after some particular points in the game you know

uh it’s not just about high level I mean it’s important you know to to have the high level understanding about your

players but the problem now on the market is uh uh that’s the change for good from my

point of view about the personal data and about security about that and our our world is moving to be the Privacy

first world my my point of view it’s really great but it makes really the big challenge for demonetization through the

ways how we did it before you know based on the demographical parameters based on the uh gender or location or something

like that because uh more than 60% of players don’t want to consent with the

sharing personal data now uh so even if we are talking that it’s good enough you

know to have segmentation based on the demographical parameters that is much better than don’t have segmentation from

Another Side for sure uh but it’s very difficult for now to to get good monetization

Effectiveness from this approach it’s interesting

because what you said before like you want to have a high level understanding to make the game but like in today’s

context there’s so games coming out and you could have the kind of Genius who’s making a game based on how they like to

play or the one where they just make a thousand prototypes and hope one works

like is there something you see in maybe the games that you’re looking at for the

games that are doing well I’m just curious for people listening like they’re trying to make another hit game like is there anything you’re seeing as

a pattern in the ones that are hit games no I think you know it’s not connected it’s uh

when you develop the game uh you have a lot of X factors you know that will help you to be the top or just go to the next

prototype um it’s not just about you know the logical approach I mean if we are

talking about the game play it’s about creativity a lot but when we are talking especially about the business side about

the monetization by anyway I mean in our purchases ad monetization whenever you

monetize your game this part more about the data so the first one you know when

you create the game it’s more about the creativity for sure about the background in the industry and uh you know the

knowledge in this domain and so on uh and when you get the great keis and you

see that the people love your game it’s time to to go to the business part you know and here you cannot ignore you know

the uh Trends from the high-tech and you cannot ignore that the data is the king

now yeah fair so regarding the personalization of offers

could we understand how that actually happens so let’s say I’m doing demographic based

segmentation I want to explore AI like what is AI actually doing to personalize

the office because I’m sure you get a lot of objections to this wouldn’t work for my game or blah blah blah but like

what is actually happening in practice yeah um so basically it’s very

simple uh we integrate uh to the game through the SDK it’s very easy as uh we

don’t collect the personal data of the players we can cover with our solution

absolutely everyone in the game 100% of the players and uh uh our SDK will not

make any blockers you know for the uh submission to the store because uh we

not collect any sensitive data and any additional parameters that can be blocked by the store uh so we analyze

for every player in the game there are preferences preferences from the gameplay side so for example uh you uh

can play once today but with very long session me in the same game several times per day with the short session the

level of our engagement I mean from the level perspective can be absolutely different how many levels we play per

session uh after level lost uh I can be sad and just close the game and uh you

opposite side can be motivated to replay it so it’s very important for us as well and uh a lot of parameters like this I

mean exactly the actions in the game the interaction with the game uh can say a

lot about the player and about the monetization potential for this player for sure we look at the average bill the

right place in the game where it’s more comfortable to show the offer for particular player about the frequency of

the offers because for someone it’s okay to have just one offer per session for someone more for someone just one offer

per day it’s very different you know if you would like to keep good retention rate uh and aligning it with the

effective monetization you cannot ignore the good user experience it’s not the way you know to show just 10 offers

every session and hope that at least one would be both it’s just not the good user experience now and uh based on the

combination of these factors um we make the customization of the offer and we show some special bundle for the player

with special price for this player that would be most comfortable uh in the place in the game that should be most

effective for this player and with smart frequency that adjust it especially for this player and I also you know want to

answer the question that maybe you would like to answer because a lot of people ask me about that uh a lot of games now

uh have like really strong community in Discord chats and so on and so on in

Facebook and uh some communities uh and the question is uh that they can share

the different offers and found out that we sell the same bundle with the different price for the different

players and it will like make a bad bad bad karma for the for the game you know

and uh we don’t play with things like that for sure we know that the cooperation of the players especially

High Tire players especially Wales can be really uh on the really high level

and they can share a lot uh so we not not sell the same bundle with different prices uh if you understand that the for

me and for you the price should be different the bundle would be different as well so it will not be like you know

we we get the same but you know you for $1 and I I will get it for the 10

no oh I like that so it can be more value but it will not be the same offer

cuz yeah this actually yeah this came up in a recent conversation where you might have a lot of improvements to make to a

game but if you make too many then the Elder players you were talking about they might be like ah this is too much

change or you know they can start a bit of a bad kind of community effect going

on there but it sounds like the way you’re doing it it’s a bit more step by step yeah because um you know uh my

point of view is that we cannot split the uh when when when we are talking about the mobile game we cannot split

the different parts you know to like monetization separately the user acquisition separately the game play

separately and different people manage everything and nobody syn with other people uh because the user experience

that we currently have I mean in the modern world that we get from the big platforms that we have on the market now

and everybody use it I mean the same Messengers we use Netflix uh different

products from the Apple iTunes uh Apple TV and so on and so on and so on and

basically the good user experience is first now and in Mobile gaming we cannot

ignore it because mobile game is not just about gameplay about cool art about creative for um creative stuff inside of

the the game it’s about the user experience from the product perspective and now the personalization of the

content is the m so we cannot ignore that you meet it everywhere around you on all Ecommerce platforms on all

entertainments platforms everywhere it’s not just you know the VIP feature or

something like that it’s just the base it’s a must because we get used to get this experience and when you come to the

new digital product doesn’t matter it’s website or it’s mobile game or it’s mobile application or something like

that it’s like the thing that you expected to have it’s not anymore the uh

I don’t know VIP subscription feature you know it’s just the thing that we expected to have everywhere and when we

come to the mobile games I think that uh it should be the standard on our Market you know uh but for mobile games for

sure I see that we just you know open this door and we explore uh I mean together with the

industry how we can use it how we can apply it how we can uh adapt

some new experience and new technologies and not break the stuff that we already have in mobile games you know this like

in the end of the day the people come to enjoy you know when you play the game you just want to enjoy the game and uh

our goal like the technical um technical player on this Market just

to support games with their high technology and give them ability to focus on the cool features to delivery

new cool games and we will do just the technical stuff on our side cool um I’m

curious before I move on topics this sounds obvious now like

hearing you explain it but like is there a sense of how much of the industry is actually using AI right now like in this

way cuz to me it sounds like okay everyone should be doing it but I don’t think that’s the case like is just the

top games using it is it random like can you give me a sense of scale how many people are using AI right

now uh you mean in mobile game industry yeah specifically yeah uh so uh

in general if we’re talking about the artificial intelligent I think that now it’s quite uh good used in the art uh uh

domain yeah I mean from the mobile gaming industry because uh the tools

that help to uh make art better faster

uh they’re on the market quite big uh number of years and uh it’s more like

people more familiar with that uh if you are talking about more complex Solutions like for monetization for the user

acquisition for the stuff like this uh we are just on the first you know first

stage of of this way yeah uh because uh

when we’re talking about the analysis of the big data and basically when we are talking about monetization user

acquisition and all business stuff it’s exactly about analysis of the Big Data

uh you need time to train your models to be able to work exactly with mobile

games so I cannot use the same product that used for banking for example or for

insurance or for mobile applications even but in different domain take it for

the mobile game and say okay I will will analyze the behavior of my player with the same model that I can analyze

behavior of the Uber Uber users for example uh so when we when it comes to

the data it required more time and uh the solutions like eleatics where we use

the quite mature models um it’s not so it’s not so big list of solutions kind

of that on the market and the evolution of these products take time uh so uh I

always tell to the people from the mobile gaming industry yes it’s possible to make in house solution for sure I

worked like a technical product owner in the big Mobile gaming companies and they know that for sure it’s possible you

know but you require a lot of resources to do that so you just need to evaluate if you would like to invest several

years of development training for this models to the very high quality data set

that you need to train these models several months is from three to six depends on your du to tra to train it on

the Live players uh any you know specific cases that you can meet with

players while you train your ml models and so on and so on if you ready to that if you evaluate and think that yeah it

follow your business goals for sure from technical perspective that’s like it’s possible you just need to hire the good

Engineers to your team and the product team that uh specialized in the Big Data

yeah that’s true but uh when we talk about the short parties on the on the

gaming Market especially for the elevat uh it’s three years to our product and

for now we have really very mature ml models and our customers can get result

just you know during the first week after integration but to get this result it’s not just a magic you know it’s not

just surprise it took the time to train this models uh and the question is not just about timing it doesn’t work like

you take a year you train your models and you get great result no you need the very high quality data set you need the

uh people with the great background in their while gaming monetization to supervise your model and to to show your

model that this hypothesis true this not and so on and so on so that’s the

process that take time uh so I think that adapted you know of these Technologies is not so fast as when we

are talking about the art artificial intelligent tools because it required time because it required the Big Data um

technologist Big Data engineers and uh the high quality data set so in

combination of these factors it cannot move very fast but if you would like to use the sord party now I mean today uh

it can bring very fast result but if we are talking even about the state of this Market year ago it was absolutely

different situation so I think you know year to year yeah we will we will make Evolution faster and uh to to cover you

know more and more perspectives from their monetization by the ml yeah now

very interesting so definitely fast evolving and yeah 3 years when you

mention 3 years it’s just aggressive it will take a lot of time you mentioned

being a technal product owner at Big social companies I wanted to go dig in

there if you don’t mind so you was at play ticker I see on LinkedIn and you was also the board member yeah so what

is a board member and it says all Social Casino games so what does that look like day today

uh when I came to the pla I didn’t have uh experience in Mobile gaming before honestly talking but I had really

massive technical experience and they took position of the technical product owner in uh scissors Casino it’s very

big and famous social casino game I think a lot of people who will watch this podcast maybe try at least once uh

you know to play that uh and uh uh my role basically wasn’t about developing

mobile games my role was about uh implementation of the infrastructure to make developing

development of mobile games faster smarter easier and uh on the high level

uh quality uh and uh step by step I evaluate uh on my position I mean I

bring a lot of technical experience with myself because I had great experience with the uh business intelligent tools

before I mean implementing it from A to Z and uh with goto Market strategies and so on and so on and uh then uh after

several years I took the position of the lead of the technical product owners in all Social Casino studios in platica uh

it’s quite famous games in addition to the scissors casin it’s slania and uh I

think uh the Social Casino that is quite famous because the DU is crazy you know and the revenue basically awesome uh and

uh uh based on my cooporation with the stakeholders from the business domain I

mean from the people who are doing these games who create this I don’t know very impressive you know art very impressive

gameplay very impressive mathematic that is inside basically of the social Caz

because when it comes to the social cazin it’s not just about creative gameplay and art it’s about the economic

it’s about the uh great mathematic uh inside I understood that uh we have some

general problem on the market doesn’t matter you’re huge company or you’re inie developer uh the problem is the

change is um change from technology side is not so fast like in other domains it’s like you

know it’s fair enough because the focus of mobile games are in different aspects you know it’s more about the actual art

about actual game play because a lot of nule games come to the market every day and you have to be you know on the line

with all these Trends uh and so on but when we are talking about technology it’s not the first priority let’s say uh

but from the point of view of the technical product owner basically I think it’s not so popular title in the

industry because uh in the gaming industry a lot of executive producers the product owners it’s the people who

are working with the content exactly with the games but when it comes to the technology it’s not so popular position

in the companies to have the additional technical product owner who care about

your infrastructure about your services about architecture and so on and so on

and uh from from my point of view I gave a lot of value to company because you know um my goal wasn’t to be just the

independent star my goal was you know to boost and help to other people to make

the uh to make the games by the better way you know and it wasn’t just independent trip it was the trip about

uh the connection with other people understanding of their requirements about their pains about the pains on the

market and to address it with the right technical solution so basically it was

you know my my my P during the last seven years of my um career in Mobile

gaming and now I continue to do the same with stics yeah I’m curious like you

mentioned you’re helping others kind of make the most like I’m curious for everyone at home like what did you do CU

you came in without the mobile gaming background which could be seen as like a

benefit right because you don’t have I guess the preconception so like what did you end up doing like is anything that people can take home

today yeah as I told before the technical stack for development of mobile games and for development some

extra Solutions is absolutely different and uh I brought to the company with

myself the experience of implementing the high-tech solutions from the different domains but very easier to

adapt it for the mobile gaming to make their better performance to make their smarter user experience to make their

better architecture on the back and side and to improve their uh development process of all teams because you

understand the number of the uh developers that work in the big companies and the number of the teams to

make the process smoother to make delivery process smoother to make the integration with the app stores with uh

Google play with older Parties by the very very perfect way to be the great

partnership from to build the Great partnership from the technology side with third parties that we can use to

boost our business to make it smarter faster and to get for sure in the end of the day to get the great Revenue because

even if you’re working on the technology side you have to align with the business keis you know it’s the main you cannot

do just technical Improvement just for technical improvements you have to be you have to follow the same goals you

know every department and when I’m talking uh about the different domains now in Mobile gaming I always talk that

you cannot see that uh your monetization department work independently it cannot

be like that you cannot separate user acquisition monetization gam play and so

on uh because you lost uh just you know you lost your potential because uh for

example we’ll take the user acquisition and monetization how you can connect it I mean not just from the hypothetical

side but but in the real life you buy some cohort of player and you have to

understand how you will monetize this traffic it shouldn’t be just you know prediction that probably based on these

parameters the money will be good you know from this cohort because the the

great goal uh the general goal for demonetization user acquisition to boost

LTV and to make it as much uh as possible higher than CPI you know that’s

the the point that I think obvious for all of us but you cannot do it if you split these processes when user

acquisition work by you know their way and monetization works by their way when you have the segmentation that

absolutely not aligned between these departments when you buy traffic by uh

following one rules and you monetize them by another one when you have the approach of buying players following one

parameters and then you try monetize them based on absolutely different parameters if you buy the traffic

following the results that you get from similar cohorts in the previous uh

period of time so you can can be smarter you can understand if I buy players with

these parameters and I pay this price per player I can monetize these players

with this amount of the revenue in in in final you know so you can look at the

data from the previous months for example or previous week depends on your uh uh game cycle uh and uh understand uh

which cohort would be better to monetize through the purchases and which cohort better to monetize through the ads it

doesn’t work like you know we will monetize countries from Tire three by ads and countries from Tire one by in

opport I mean it works but it’s just mediocre result it’s not you know it’s not the

best that you can get it’s not the you know the great Effectiveness that you can get from the revenue perspective

from your game so why we lose this change yeah why why do you think that’s

happening if if that makes sense is it difficult to merge UA with monetization team is there a problem that people are

facing I don’t think I don’t think it’s difficult from the process side uh and

uh it’s it’s absolutely not difficulties from the communication side I think uh

it’s again we come to the technology and uh I think the difficulties is that uh

we have too much different systems to control everything we have the systems

for the uh user acquisition then we have separate systems for the tracking

effectiveness of our advertisement then we have separate tools to make liveops to set up some segments to set up some

events and so on we have different tools for the business intelligent where you see all dashboards and trying to found

out some hypothesis and uh first of all you have a lot of tools that not integrated between each other and in

addition to that you have the different people who look at these different dashboards and did their personal

uh like evaluation of this data and personal hypothesis and it’s very you

know the people Factor come to the table so from one point of view it’s technology because a lot of not

integrated tools from another point it’s people Factor because my inter like interpretation of the data would be

absolutely different from your and it’s not the question who will be right the question is it’s different and we cannot

align it you know because your point of view is from the user acquisition perspective for example my point of view

from the monetization and uh if you invite here someone else Theo point of view of this person will be absolutely

different to the data for sure we have some standards how how interpretate the data but when it comes to interpretation

means it’s very personal stuff you know it’s very related to the people uh who

use these dashboards and who analyze this data and uh exactly because of that

I think that machine learning is the very right tool you know to open this personalization door because there is

not the question about interpretation they’re really accurate an Anis it’s not about

my expectations from this data uh and uh is it meet some Target or not it’s not

about my plans and about my forecast that built on my personal experience

it’s just about the data analysis it’s not about my past experience it’s not about my expectations from the data it’s

just the pure data analysis that will bring the very accurate result doesn’t mean that we don’t need the people who

will check the dashboards who will do liveops and so on but for sure we have a

lot of cool stuff for the liveops to do uh but not just you know to to to sit

and analyze ton of data and spend a lot of time for that no it makes sense and I can see

that challenge like if people have not only different dashboards but than also the same person would be different

perspection of the data yeah like it’ be difficult I want to go into just some

founder advice if you don’t mind because I’ve recently started a business you’ve been a Founder for a long time

so in terms of founding ele etics you said it was an accidental but now you have your own team what is one thing

you’d say to Sena on day one that you wish she knew honestly talking for sure I’m not

the uh most mature founder on the mobile gaming market and from technology tools

especially uh and yes it’s my first entrepreneurship uh experience uh and

uh looking back to the days when I started that um the only thing that uh

uh I want to tell uh it’s just you know be brave and you’re doing the right

thing uh because uh when you believe in your goal and uh when you do it not just

for the revenue generation but for bringing value uh to the industry when

you believe that you can bring this value uh it will be success uh because

when you make your business not just for yourself but for the people and your

goal is to help people and really to boost their business you will get uh

great adoption that’s for sure and uh it was my doubts you know on the

start uh that it’s a little bit um naive you know to build your business just

believe that uh you will bring great value that you have to build the business model and so on for sure it’s

very important you know the business part and uh uh the entrepreneurship skills and the great business model and

so on and so on but it’s not the base you know the the the best factor that uh

will bring success to you it’s bring the the best value that you can to to other people and make it with the great

motivation yeah I think that Purpose Driven business right but then yeah purpose drives profit eventually anyway

so you might as well do it the way that makes you feel better so and that is purpose yeah you know I always say that

uh I’m doing my business based on the um Karma rules based on the uh Good Karma

philosophy that uh when you care about other people first uh you’ll get same to to your site

yeah so I’m trying to do it every day you know in everything including eleatics and when I’m implementing some

new featur I think about the value not just from the product owner perspective for sure from the product owner

perspective as well yeah but from the motivation thatth it will help to people you know it will help to not just earn

money but uh to it will help to the players to get more uh like more fun

from the game and uh it we will bring just win- win uh system to the market

when uh Mobile gaming Studios win from the revenue perspective and the players win from the great user experience

perspective and we will also you know yeah exactly I think give give give

and then it comes back and like you said it feels better as well perfect so in terms of personally

like you’re building eleatics like what’s driving you here like what’s the purpose why you what gets you up in the

morning I know it’s a very deep question but I’m curious so here is several parts

basically for sure it’s about my personal uh uh realization from the

business perspective because uh I’m a woman in the business I’m woman in

technology and uh uh I’m woman in the gaming and uh it’s quite um interesting

way I would say and uh for myself uh the success that we get with stics for sure

it’s also my success and some testimonials you know of my uh my rules

my beless my values and so on that I had personally in my life uh from another

point of view for sure my motivation is to as we talked before right about the bringing value to Mobile gaming I have a

lot of friends and like big networking from the mobile gaming market and uh sometimes I hear you know some troubles

especially after IDI world and so on and so on on all conferences we talk about that and uh I thought okay guys you’re

busy with the games maybe I will will come and just address this thing for you and you will be

happy yeah no that’s true because you know um I understand that it’s very difficult to change the technological

stack for the mobile gaming developers to switch and uh trying to found out some new solution that will address the

idfa and uh uh gdpr uh stuff that we’re currently fac in the mobile gaming as

well as in other you know mobile applications world and uh I just knew

how to address it why not so I can uh you know I can address the problem that

is the pain point for a lot of people that’s the I don’t know if you if you have all resources to do that why not

why you don’t do it now yeah yeah and I think that’s a a big driver I yeah I

resonate with that because people I did an event in Barcelona and people were saying oh there’s been no event in

Barcelona for a year and these are people with resources money but it was just no one had the

mental energy to actually just do what everyone was saying and I feel like you just take that one person like all right

I’ll do it and then everyone’s like Yay it’s just someone needs to do it right and then now that I’ve started and they

said oh when’s the net one and I was like okay I’ve I’ve I’ve bought myself a job now cuz it’s you need that someone

to I guess go and then just do the thing right yeah basically you know I believe

that everyone uh has to do what uh what you can do by the best way you know

you’re great in in your stuff you know the people who are doing mobile games are great in mobile games I will not be

so good in in developing mobile games like a lot of people on this Market but I’m great in technology so I will just

do that I don’t think that the people who are doing development of mobile games have to switch to some other

mindset or to some other technology stack just to follow the actual state of the market no they just need to

concentrate on the on the things that they can do by the best way why not all of us expected you know new cool

games in up store and so on so why they have to change Focus that’s great they

have to follow their way but I will follow mine and just bring the value for for these people that’s it perfect yeah

specializing right um I want to take this to like literally yesterday this

whole week there’s been a lot of layoffs and I ask this to everyone is what would you say to young people now um

specifically Ty in the games industry but also in general cuz I feel like the specialization word comes up quite a bit

when it comes to like finding a new job I’m curious what’s your take on this like what would you say to young people you know the first advice when uh

usually I give to the students or to training people uh who I meet uh let’s

get education learn new stuff every day if you finish your degree just get new

courses read new books uh get new information from the LinkedIn from the top guy from the industry just

learn every day develop yourself you cannot focus just on their career

because you will lost yourself and you will not get the position that you would like because when you come to that point

you will even not remember why you would like to get this position you know because you are too busy with the with

this like very straight way to the point that you see now because the point when

you’re are in the point a today and you’re trying to figure out the point B

it’s absolutely you cannot be sure that uh in maybe two months your expected point B

would be the same so just you know reevaluate your your willings reevaluate

your goals and to make it by the right way you have to you know open your mind you have to learn new stuff you have to

have to connect with new people who can share experience share some uh interest

knowledge not just from the mobile gaming industry just around the world around the cross industry um sharing

that uh can be can be you know Empower you like a specialist on your way yeah

so that’s that’s the rule that I keep for myself I mean still uh I’m 36 but

I’m still you know the permanent student let’s say because uh I always learn to

do something you know I have a lot of courses a lot a lot of um conference

where I I really like to to hear some great talks from the speakers and to

talk you know uh in the coffee room and so on uh and um that that’s especially I

understand that for for myself it’s one from my X Factor basically and I really believe that without uh continuous

learning and continuous Improvement yourself like personality like uh a professional in your uh sphere it’s it

will not work so don’t give up and uh find the new

course yeah and I think that’s very good advice in the sense of a lot of people maybe Focus too much on just getting

that interview and they kind of neglect the learning part because if you’re looking for an interview for 3 months

and then you don’t have the job what do you talk about for those three months so I think having that balance is really

really key yeah uh you mentioned you doing courses is there anything specific that you up to right now like what are

you learning now uh so basically uh I’m waiting for the start of my uh one more

machine learning courses from the uh MIT and uh now yeah and now I pass and

finalize some courses from the entrepreneurship uh perspective to yeah to boost myself like a founder of the uh

of the eleatics because I have a lot of hats you know from one point of view I

am the founder of startup from from another point of view I am the technical

engineer from another point of view I am the product manager and product owner uh

for mobile gaming so I have a lot of stuff to learn I have a lot of things you know to to get and uh basically

thanks to LinkedIn uh it’s uh quite easy now because when you follow the top

leaders from the industry and top voices you can get a lot of very actual information from their uh blogs

nice any favorites that you follow um I’m B to remember the names sorry

it’s all right we remember the Insight um I wanted to actually ask I he was going to ask you

the CU you wear many hats and I’m kind of going through that myself as well because I have event manager Harry I

have the writer I have the networker podcast host now and there’s a lot of

different things and you seem very good like when I hear you talk about how you’re doing the learning and you kind

of you’re very disciplined I feel when it comes to making sure you do everything how do you do that like how

do you make sure like in a week you’re I guess checking off each hat honestly

talking I’m always trying to improve this way so I cannot say that I have the advice that you know we’ll answer uh to

this question because a lot of people in the industry uh meet these challenges you know a lot of people have it yeah

yeah when you have to balance not just work and life but you have to balance a lot of roles inside of your work

especially when you’re founder that’s very actual point uh what I’m trying to

do now uh I try to make my schedule uh for a week I mean not just from the calendar uh side but uh from the sense

and from the value for every day so for example just an example right so I have the creative Friday when I just uh block

the time in my calendar and unlimited you know without no no breaks uh no

Messengers uh no some um outcomes you know to to myself I see and uh uh

creative and working like on the create new features for the product so it’s the you know the creative time let’s say

creative Friday uh on Wednesday uh for example I am the entrepreneur so I’m

working with the Venture funds I work on the materials that I need for the uh

fundraising and so on and so on I’m working on the communication with our customers and all stuff like this today

for example uh our meeting is exclusion but basically the day is dedicated to

the business staff to the uh banking uh to hiring processes to Recruitment and

so on and so on I mean it doesn’t mean that I don’t switch to other tasks during my day but it’s the the main you

know the uh the main focus of my day and when I wake up from the morning I know

that okay today I will be dedicated to to this domain to this sphere of my business and uh basically for myself I’m

the person that mentally uh needs to have a schedule you know it gives me

more um stability in my life so even if I have this high level dedication of

every day to some particular Point uh in my business it makes me feel more more stable and feels that uh uh looks like I

looks like I can control that you know yeah I think gives you that structure I

think my problem is doing that while traveling cuz I got into a nice Rhythm and then you go a trip somewhere you

come back and you got these meetings and you’re like ah it’s just trying to get it back together um yeah but you need to

have a great team to start make delegation while you’re traveling MH yes

there you go help basically for myself I mean yeah exactly so that’s something I

can kind of work on um amazing I want to close off with a little cute final

question which I have here so what is something that you feel like

is like a tip that could save them about 5 minutes a day I know it’s a very random question but what is a tip that

you do that saves time it’s not a tips uh for every day but it’s more general rules so first of

all I have the calendar I have a schedule uh and uh I follow the schedule

that is very important yes yeah and uh uh also I have some uh rules about the

meetings that I scheduled so I don’t like to waste my time and especially time of my team to get the you know the

sessions uh one two hours and when everyone gets so tired that cannot work

after that uh so I’m really careful about the timing of the meetings and uh

about the format of my communication uh if I uh work with uh uh someone through

the messenger from my team I never will send the messages kind of Hi how are you

let’s talk about weather let’s talk about something and something and something because I know that in my team

you know there uh people are uh from the uh very serious professions kind of ml

Engineers the you know the engineers that build backand and so on and so on and they’re not about the small talks so

I try to custom ize my communication to the people who are talk to make it more

effective to make it more faster and to get result faster and not to waste the time of other people you know again

we’re talking about the uh what you would like to get to yourself first give

to another so I’m really respect the time of other people and um I hope that it will work for myself also I mean that

other people don’t don’t want you know to waste my time so have a schedule follow it

uh uh have the uh rules about the timing of your meetings and don’t have the spontaneous call with everyone from from

your team just you know to sit together on the meeting and uh to keep the right format of communication depends on the

depends on the person depend depends on the culture uh because uh we’re like

remote team and people live in different locations with different culture with different roles and so on and so on so

you have to adjust and it will really save your time because

uh I think that we not enough um understand how many how much time we

spend for the uh no sense conversations you know that’s true uh and for sure for

sure the last but not least I don’t use social networks only LinkedIn because I

found out preliminary six months ago I found out that the uh amount of the

hours that they spend in the social networks just to read some content is just the time that I can spend for very

valuable think in my life it’s not just for the work you know I have a lot of interesting things to do in the real

life and basically my communication with the people in the real life becames much more uh much more better and they got so

like you know impressive uh conversation with the people because they not suppose

that you know everything about this uh person through the stories in Instagram

and they will you know tell your more with emotions with the uh with with all

things that they would like to share with you not just the beautiful picture so it was very right decision in my life

to just skip social networks at all just LinkedIn yeah no I like that I’m I guess

halfway there I used to spend more time on Instagram I spend less now and yeah I think 100% I did that test myself where

I go to digital wellbeing and on the app and it says how much time you spend every day and then you’re like just like

no I can’t be doing this and yeah replace everything with LinkedIn which makes sense amazinga where can people

find you and I’m going to ask this in two ways like are you going to any events um soon that people could maybe

say hello uh yes so I will be in hen key uh

from 17 till 20 of October so we can meet there

uh after that uh we will have the conference gaming conference in Abu

Dhabi uh so we can meet there from 21 to 22 uh and after that I hope that I will

stay in Dubai finally and I will not have a lot of trips till the end of the year so if people of someone you know

come to Dubai really happy to to meet for the network and uh to help you

explore the city even you know it’s not just about the business amazing that’s super nice and

how can people get in touch what’s the best way uh through the LinkedIn and uh

through our website lx. amazinga thank you so much and thank

you so much for your time thank you too bye everyone