I help people make magic internet money by putting words together you’ve

generated Millions for people the unlock for me was you can have the same amount

of income if not more alone was all about like being able to shift someone’s

belief get them to see a transformation you know speaking to the heart not the mind a lot of people said like make it

so irresistible that they feel stupid saying no I always said small promises are easy to keep and easier to buy into

so make your offer believable paint hell paint Heaven the bridge is your offer

here are the steps rather than ask you to introduce yourself I would ask you when you get in

a taxi what are you telling that Taxi Driver what you do because you do way too many things to be able to say that I

help people make magic internet money on the internet by putting words together

all righty and they usually go what and then it rolls on from there yeah

because there’s so many ways you do what you do and you’ve said this before like you simplify complexity

mhm and I’d say that is the case cuz you got a lot of things going on could you just recap for everyone at home like all

the things you do right now because there’s quite a lot yeah I mean I think I think of them as intersections I hate

to box myself into one thing but there is you know offer creation there’s email

funnels there’s writing on social media um there’s business Consulting

holistically looking at problems um and tying things together but it all is

problem solving at a glance I would say and then in in a previous life it was a

lot of coding programming web design and all of that sort of stuff which sort of feeds in to what I do but it’s I would

call it marketing if we could organically exactly there so many elements and I think a great way to

introduce the topic at home cuz what we’re going to get into is I guess your approach to writing which is quite

unique at least from someone who’s worked with you and the first question is what is power writing that’s

interesting you say because when I taught myself how to write or did all of

that I came from an email marketing background where we did like e-commerce and all of that um but I never truly

studied Hooks and called actions and all of that like the copywriting

fundamentals if you like so for me it was all about like being able to shift

someone’s belief get them to see a transformation um and do it through

triggering a certain type of emotion and it was partially based on a lot of

research that you do before you even start writing to understand that Avatar so then power writing was like you know

speaking to the heart not the mind if I was to put it um simply I think that’s

what it means to me and then finding ways to get someone to take action which yes of course has elements of

copyrighting in it but I’m never fussed about how it looks how it performs in a

an impression or growth Centric way I’m focused on does that person pull the

trigger or do they feel something yeah and you’ve generated Millions for people

like you have the amount of things you do and for the types of people you do it it’s crazy the amount of volume you do

as well and working with you like you enjoy writing yeah I absolutely love it

as a whole as a craft of its own um I found a lot of Joy like through the

years at the agency you know we used to write for like chocolate bars and then the next thing was writing to a business

consultant and then deams and then whatever it was so like sh in the hats

and really understanding what the campaign was all about um the level of income that we were looking to produce

you know you’re you’re writing seven emails for someone who’s going to generate 5K and then someone who’s going to generate like a million in in the

space of a month or two so it was really nice to context switch and get immersed into all of that as a whole yeah so how

I want to take this is you’re technically a solopreneur and you help other

solopreneurs um one of them and when people see the word solopreneur

they usually don’t imagine million pounds a year or million euros a year but that’s kind of where you’re going that’s what you help people do

so I want to go back to when you first went solo because a lot of people might be listening think oh I want to try

going solo but that is too scary not know where to start so what was your experience like how did you end up going

solo yeah that’s that’s a good question I think when we look at leverage as a whole it was sort of like I did the

agency well first of all I started as a web developer freelance did that um then

was an employee then always sort of Saw myself running my own business so then when I quit the the 9 to5 and ran the

agency scaled it to the 12 people that it was I realized that I hit a cap when

I was doing done for you work and thinking of Leverage I was always as

good as could be because I was just delivering work for people so then naturally as I became better and better

at my craft I got questions on how do you do it so then I was like okay if you

if you bolt on consulting or coaching you can now teach someone what you’ve

learned um and no longer actually have to cap yourself at that level of income

because whether it was web design or email marketing or whatever I was always capped at my own capacity or the team’s

capacity whereas with coaching and Consulting was actually being able to package that IP and give it to someone

else with different means with packaging the offer um so what that allowed me to

do is see the amount of Leverage you could do in a digital world without

having to scale the team because I was always somebody who didn’t do well in

teams you had a big team and I had a big team but I hated being the manager I hated being the CEO I was more of like a

creative um cuz when we look at personality traits I think you know people are

naturally um either mechanics or creators or there’s different sort of variables and you know look at somebody

like Alex horoi for example he’s not the CEO of his business Lea is truly the

operator whereas he’s the creative and I was trying to be someone I wasn’t by

putting on an operational hat when I was sort of somebody who wanted to write to create to produce um and I realized that

on the second or third year as the team scaled that my weakness was the inability to manage them or the

frustration of they’re not performing as good as me or you know trying to

disassociate myself because they won’t be the business owner they are an employee and then whenever I used to do

things solo they used to sort of perform at what I deemed was okay and what more

so fulfilled me or gave me that purpose h but I think the the unlock for me was

you can have the same amount of income if not more alone with the tools and the

packaging of that offer let’s say um and I tried that as a side gig to my own

business so I sort of had my 9-to-5 being something I owned that scaled

organically tested the the coaching and Consulting and as soon as that

basically met the same level of income doubled it tripled it quadrupled it I was like w that’s a lot of quadruple so

you still didn’t leave even when you triple didn’t you leave I think the the

agency as a whole was like my first baby so there was a level of attachment there

going like you grew this you scaled it I couldn’t let go of that safety net which

is what you also fear letting go when you have a 9 to5 it was like I couldn’t

believe that writing a few tweets online could sustain that level of income that

was happening and I had to sort of tell myself that what you’re doing is tangible there is a delivery mechanism

you’re not just preaching things and then people pay you for that thing and

when I accepted that is when I started downscaling the the agency but I think

it was a mixture of fear uncertainty doubt and also the attachment of the

seed that you once planted and through that evolution of

the self was accepting that what used to serve you now no longer serves you and

it can be let let go gone off and accepting that you’re going to leave

money on the table as well yeah so if we talk to the solar preneur now who’s just

maybe started when you look back at your own journey and your students what’s the biggest mistake H

that’s that’s a good question I think think it’s twofold one of the the

biggest mistake was not pulling the trigger early which was a mindset piece where I

was stuck in something that didn’t fulfill me for a period of time um when I could have been happier

sooner by letting go and then actually believing in yourself more but I didn’t

have conviction we say that now but if someone’s listening to us in that situation is there a question they

should ask them is there something they should do yeah I think for me it was very logically minded like to get

conviction can I get a result that I used to get for myself or for the agency

or for insert thing for somebody else and then I gained that conviction by

starting off for free yeah same here like got somebody showed them that I could do it got the result they paid me

a tip and I said Thank you then I you know added on a little bit more of a price tag and then they said yes I did

it again again they said Yes again then I upped the price and slowly like that was a period of like 6 to 8 months of

even with the experience I had that now I’m sort of a newbie in this field and

it’s okay to start for free whereas some people are like you know I’ve got the value I’ve got this I’ve got that but

you’re fighting with your own mindset here so do whatever it takes to build

that conviction early and don’t worry about the now money look at it longer

term someone mentioned this I can’t remember but like the testimonial was going to be worth more than what you

could have charged them yeah so at the start you are just looking

for yes the testimonial but like what that means is someone was very happy

with the work you gave them that tells you so much when you then pitching to

someone with a dollar sign attached to it cuz you come across better your selling like a this is how we did it for

this person and then I find you can then up the price and close a lot more like

yeah I think for for me one of the the best unlocks was like the testimonial was the outcome but it was actually

documenting the process to get to that outcome then you have something you have a process yeah and just by

sheer documentation of like look this is what I’m doing this is what I did this is what I learned somebody’s looking at

that going oh this guy knows sort of what he’s doing and then it was he knows what he’s doing doing yeah but I got a

lot more out of the process of that free client cuz the person who’s consuming it

doesn’t know whether this client is free or not they’re looking at the the way that you think and how you document that

so I think that was a big win and and not being scared of showing the behind the scenes I used to always think like

oh I need to show the final result I need to get the result but when I actually sort of just showed what I was

doing instead of like just tell people things people were drawn to the thing

you did like oh here’s how I set up an email funnel for this person or here’s how I helped them set up the email fun

or whatever it was then they were like oh he can do that thing and that’s the thing I want yeah perfect and it’s also

a lot easier to create that sort of stuff because you’re not telling You’re just showing yeah yeah I mean there’s a

who who was it that said B do show have I don’t know yeah well B exist um do do

the thing that you’re you’re about to do and then show people what you’re doing and give them what you have I mean you

have your own version of this um teach share show invite exactly um I want to

take this to LinkedIn contents for people at home um do you mind sharing that because I think it’s a really powerful way of looking at content I

don’t personally use it but it’s actually did use it for my launch actually now I remember yeah we did it

together yeah we did teach show share invite for two weeks and it just gave me some good guard so what is teach share

show invite and why do we use it yeah so when I was sort of trying to reverse

engineer what everyone was doing there’s a lot of good stuff out there but I felt

like if I named it and and personified it in my own way it would make sense to me and then made sense to other people U

but I broke it down into you know how you have top mid and bottom funnel at the core it’s it’s similar to that but I

said when you do a teach post you’re your teach people knowledge that you have in your head you know just teach

them the thing how to do X how to do y when you’re showing you’re showing your unique mechanism your model or or a

screenshot of behind the scenes of how you do something think of a carpenter

creating a table show me how or a guitarist playing guitar um he doesn’t

need to tell you they’re good he just needs to show you by picking it up and playing um so that’s show content which

is my favorite one cuz you just demonstrate uh share content is hobbies and interests beliefs values or your

philosophy unrelated or related to business because that’s what sort of builds the trust and then invite content

is basically a case study a testimonial a result with an invitation to get off

the platform and into your inbox your newsletter your YouTube channel like you know from wherever you are somewhere

else perfect and where all this goes is the offer mhm and being in your

community I feel like that is kind of the biggest value I feel that people are getting and I built my offer based with

your advice and it’s what’s be able to close me um all the clients I’ve had I think it’s still very hard like

offers inherently are just emotionally hard like to create so similar question

Mr before like what are people getting wrong when it comes to creating their first offer people over complicate what

an offer is what is an offer an offer is an invitation into something that you sell

whether it’s a product or a service um but where people go wrong is they’ll give you like the Great Wall of

China of features that this thing has right like I don’t care how many

coaching calls how many messages how many resources you know that you have 400 videos in there and all of that

making it irresistible um a lot of people said like make it so irresistible that they

feel stupid saying no I always said small promises are easy to keep and

easier to buy into so make your offer believable so instead of over

complicating it give someone like a pathway of a of a plan in three steps human mind works in mysterious ways we

like the rule of three give them a start a middle and an end so they can sort of

visualize that give them a price in that context and then you’ve basically got a

clear promise I’m going to do something tangible for you this is how we’re going

to get there and here’s the price in very simple terms I think um

Simplicity will always outperform and give more focus on the promise and the outcome instead of the features because

when somebody starts to see themselves in that transformation you remember we were talking about hell to Heaven paint

heav paint Heaven the bridge is your offer here are the steps yeah and the way I’ve

written my offer is very much like here’s what you’re doing right now here’s what we’re going to do and here’s

what it’s going to feel like but that is communicated right out the top and then expand it on a little bit Yeah and then

I think what ends up happening which I didn’t have I only had two testimonies at the start which were free and I just

had them at the bottom of the of a dot but now I just pepper it in so one thing I think

like your first offer is not going to be your last offer right and I think a lot of people like I’ve seen it in your community take months sometimes like

what do you think’s holding them back from like just getting the offer and then just sending it to people I think the

generally people forget that an offer is dynamic right like that’s literally

sometimes on a Google doc exactly and that’s why the Google Doc is linked and it’s not a PDF because the spots will

run out the offer will change or add something to and it evolves as you evolve and where people get stuck is

they think that’s what I’m going to sell forever and that’s what it is when they should go from zero to one and then

worry about what 1200 looks like yeah absolutely the scalability of the offer

people worry about that when if you worried about that then you would have never got started like oh I can never

get 10 clients like okay yeah just get one and then we keep going I think also

like people find it harder to get people to the offer yeah than it is to actually

have the offer CU at the core you know you’re selling three things it’s either health wealth or you know relationships

or whatever to some extent yes but what they hold back on is like how do I get

all of these people to say yes and then that fear of rejection and all of that plays a massive role and that’s why we

see people spend like a year optimizing like just get it [ __ ] out there get a

response and then optim I want to double down on this a little bit this topic so when you have the

offer you’re doing teach show share invite M use Link in as an example and

you have someone bite when you’re just starting out you have options you could send them the doc and get yes or no you

could get on a call then send the doc what do you tell that person at the start like what questions should they

ask themselves in terms of how they present the offer yeah so I mean if you’ve got an inbound lead for example

you I would at the beginning get on a sales call if I’m a beginner because I

want to extract as much information and understand the pain points plus it gives

you that experience where a Google doc is basically an amalgamation of all of

the objections and things you experience put into text yes um if you’re a

beginner I think the more experience you get with objection handling and all of that you know there’s there’s something

different about person to person when you’re just getting started that you can then take and then evolve into an offer

in text format for example but when you get an inbound lead I I believe that you

know again it goes back to understanding their current situation before you even

talk offer ask them you know how do you feel what are you doing what have you tried what’s worked what hasn’t where do

you want to go so then by this time you’ve clarified their pain points and their desires mhm when you do pitch the

offer which is the bridge they’re now aligned with what you’ve had to say or you know there’s misalignment on the on

the other side so then for me it was always understanding was it a value

perception thing like do they not get the value or is it clearly a money thing

I don’t have the money yeah and it all comes down to these two core sort of objections and I think that’s a very

good point you mentioned like sometimes the price yes was high but for two very

different reasons M they never would have had the money or they don’t see the value yeah and one of them means we

talking to the wrong person whether means then the value I can communicate that better they’re very different

problems yeah and if you don’t get them on the call it’s hard to guess like get that right yeah and and most times I

mean you’ve seen it as well when I ask some of the students I’m like when when you get that objection like sometimes I

laugh at this now I used to ask like is it that you physic have the money you just need some time

to wire it or or help it make its way here or you don’t have it and if they

don’t have it then I know it’s clearly not a value thing they just you know it’s it’s the wrong who who’s in the

room if they start excusing themselves in doing that I’m like okay then it needs to work on the value piece MH and

then you sort of find that balance between all of that but all that experience then once it’s in a Google

doc which is essentially that experience in text does exactly the same thing and I

think it plays with sophistication levels like if a complete newbie just models something that we

teach they’re not going to understand why the format is formatted that way

yeah whereas when you get that sort of call experience at the beginning you you actually face what it is and and some of

the the best results that students have gotten have been because they’ve extracted all that juice from those

calls and those experiences and then moved on for sure and I think coaching helps does that a lot because when

you’re coaching someone you get to see all the objections and challenges they face one big one I had um recently was

like I’m not ready for it now CU I just don’t have the time mhm and I was like oh I never told you how much time this

would take and then they tell me the Assumption of how long it would take mhm and I’m like Ah that’s not the case

exactly I would have never known that if that person was not on the call right and I didn’t know that was a fear they

had like a this would take too much time yeah yeah and I think that’s a good point because I mean we’ve talked about

value and pricing in general but it comes down to five things time identity

money energy and reputation the timer and that’s what people object most of

the time but through that conversation you’re like okay time’s not a problem identity is not a problem money could be

energy reputation and then you know what to unpack at the end because you’ve sort of had that Q&A

at the beginning yeah mentioned the word energy there I think that word lives

next to Jacob pegs at least in my brain so how does energy work in your world

and I want to bring this to business but also personal life so what does the word energy mean for you like in business

yeah I mean it can we could probably talk for four

years yeah but but I think energy to me is a a form of transaction in any way

shape or form between people between people between entities between things

in general but I think um when you look at the production

of energy that creates uh momentum or momentum contains a level of

energy in it and momentum is also transactional if you think about it so

for me there there is the the life side of it like no matter how many strategies or tactics or things you’re told if

you’re energetically not there it doesn’t matter what the textbook says um

so I’ve personally spent a lot of time shifting energy levels whether

spiritually or you know financially or whatever the inner work had to be to

speak to that word and then obviously Freedom comes as a byproduct

of Financial Freedom um but where was I going with

this I think energy as a whole is is a massive topic that we can sort of break down at

different levels I feel like when it comes to content people that sentence

you said they look at the tactics they think then I feel like something’s missing I don’t know if energies that or

like how do they bring yeah it’s um that that’s good because when we look at a Content piece

for example yeah let’s go gr on you might have a banger hook a banger call to action or whatever but your Energy’s

off what is that and and it’s like it doesn’t matter how good I’ve written the

post if I don’t feel it and I know some people might look at this and go it’s a bit woo woo for example but it’s like

when you don’t feel that then it’s not the content itself it’s the energy that

you’ve put in to create that thing it’s the same way I always see this musically

like if you get BB King to play a blues note for you the same note and you get a

random guitarist playing the same note that is what I mean by energy right like that

blues note that’s coming out of BB King is like holy [ __ ] oh my God I feel it

through my skin and bones yeah versus the other one that’s just a note and it’s the same feeling with writing the

word recency comes to mind I feel like this is an element like when it’s weird when I know someone’s wrote

it yesterday mhm I feel it even if the words all the same yeah and he wrote yesterday this happened let’s say it

happened two months ago for some reason I can feel that it was yesterday from the way they write it right and I wonder

if that’s a part of this like when we comes to writing something in content if I want to make this practical

like how do we bring energy into content I think recency is one but you have something called the mind reader effect

yeah and power writing comes into it so if we can just double click on this like

my content has no energy what do I how do I fix this what where should I start if we talk about energy in recency for

example that’s a good start um whenever I used to repurpose content from like a month or two or three ago it just didn’t

have the same effect because okay um one it was repurposed but two the incident

happened three months ago so the energy of the post in itself was gone H um so

when I look at recency in posts I used to schedule all my posts out months in advance months months even yeah I used

to like love it and and have all these systems and things nowadays I write them like on the day or like two three days

later uh before sorry now if you’re a beginner don’t do that because um I feel

that when you can schedule your post set you get into a structure and I think

yeah when it comes to the strategy yeah yeah really helps to have a strategy and a structure and get into like

understanding that obviously with practice um you get better at that like

but for me like if something happened yesterday on a workshop or I discussed something and I post it today or or

tomorrow because it was such a recent event that Insight is what um I believe

is energetically woven because we have an overflow of information which which means there’s so

much info coming out but Insight is what is becoming a lot more premium in a

sense because it’s coming from real what’s the difference of insight and information so information is anything that we can Google right like how to

cook a meal how to make a cocktail how to whatever but the you have the grandma cake example could you share that I love

that one yeah so that’s sort of a little bit different I would say um but the the

inside so if we bring the grandma example I’ll try to tie it um when

someone gives value it’s like here’s this recipe and here’s how to make cheesecake get this much flour this many

eggs this much cheese Stir It Up blah blah blah if you give me that recipe I don’t need you anymore and I can Google

that anyone can say that whatever but if I said Harry and I went to Grandma’s and had such a lovely time and this and this

happened and I’m giving you the Insight of that moment and I tie it back to the cheesecake

people are naturally going to say well where’s the recipe because you’ve given them the what that has happened the

Insight of that memory you know the energy surrounding it but you haven’t given them the

recipe so I always look at like the the recency is there’s momentum in the

events that you’re doing and everything that you’re doing so when you put that online it’s so recent that people want

to follow what you did what happened the findings so you’re just demonstrating and showing where you are today versus

scheduling something that happened eight months ago that is like a the recipe you know the how to um so that’s one thing

then you said the the mind reader yeah sort of effect is um and there’s no right or wrong here

like I I don’t think I want to downplay any of the the teach type posts that

show people the educational side of things there’s a lot of Merit in that in growth and you know beginner days where

you try to show the value but the mind reader is more so getting into people’s minds and

allowing them to to feel seen and heard like I’ve had offers where I would

just get somebody to resonate and they were like I don’t care what you’re selling take my money take my money

because you see me um and that’s sort of in the higher ticket world where you get

someone to feel seen you talk to them slightly differently at the sophistication level they’re at and once

they feel seen it’s like they go you’re in my head stop reading my mind which

fundamentally has to do with psychographics like emotions feelings and all of that sort of stuff and the

better you understand your avatar the more you can mind read

them uh the closer you can showcase The Experience they’re having the better it

is like I was driving here this morning and on the radio randomly as I was connecting my phone this lady was like

there’s lots of traffic I know you’re frustrated you will get to your destination be happy there’s no point

being pissed on the highway and I was like Jesus thanks thanks you just read

my mind um so an analogy there to to bring it together and what was the the

other thing you said we had recency we had mind reader I think it comes back to

the power writing as well like there’s overlap of course but when I look at my best performing

content if I’m thinking to talk to other solo PRS now it’s usually recent events

breaking them down educational but now that I think about it a lot of

my stuff is show I actually don’t do much teach I think I do like two or three a month now I think about it but

then I’m still maxed out when there’s people who only do teach and they aren’t maxed out

and I think energy is a word there like I don’t know maybe my energy level on my content is slightly higher and I think

this is a part of it like if you want to make it practical like do stuff talk about it and then talk to sorry talk

with the audience not necessarily like to them like oh do this he like no I hear you you’re in traffic don’t worry

boom boom boom bo boom yeah and I think like there’s at least for me and it attracts a certain type of person like

if I just show you how to get an inbound lead how to step one two three that’s

cool and it is educational but if I showed you how I got for inbound needs

on my email list by doing this like my way of what happened yesterday yeah it

has so much more value being like oh he used this tool and this thing and that thing to get there yeah um and you’re

just demonstrating something that you did to your audience that nobody else

can replicate theoretically speaking Yeah I think the rapper is important like the message might be the same the

rapper is oh he’s either looming sharing a WhatsApp screenshot sharing the step-by-step of what he did in a certain

time frame I did a recent post where I just outlined the seven first days of a client when we did their DMS and that

post caught 1,200 Impressions which is quite low relative to other content I got three messages saying what’s the price and I was like well cuz all I did

was like we did this and I asked my brother Demetrius to give advice to his

day one self and I just shoved that there at the bottom and I said enjoy yeah and then I didn’t do any call to

action but in the comments I later said DM me if you want to join the circle yeah but like the content itself not

that it’s a bit educational but I felt like it was more like ah look this is what happened hope this helps you yeah I

mean you just sort of spuck the memory one of my best selling posts with zero

call to actions was I had a workshop called the 1 hour power writer then

three or four months later I changed the name to power right like a motherf flower

and I thought that was cool it pretty cool the sales like I got something like 20 sales the first time and like 35

sales the second time which normally should be inverted on launch you get more and I just wrote a post saying I

changed one word on this product and I made you know 15 or whatever more

sales and people were like what the hell like I could have written a teach post like how to change one word in your blah

blah blah but the fact that I showed you what happened people were dming me saying where do I buy this thing like

whatever even though the post was written like 3 days after I closed the

doors wow and it it really showed me that people are interested in what you

do in general MH and it makes it so much more real I guess because you’ve just

gone through the thing yeah you’ve got an amazing way of turning people who are

interested to clients and I’ve not heard someone else talk about it the way you do so you have the

funnel not lead to client it’s lead customer to client what’s the difference yeah so

good question when I started or when anybody sells conventionally they try to get

lots of leads onto sales calls and turn them into clients super

simple pretty logical yeah so that means I mean it it takes a certain way of

doing I’m not saying it doesn’t work but when I decided that’s way I do it I’ve never had a customer yeah which is

amazing and it works for so many people but I sort of said I don’t want to take

sales calls after a certain point so I was like to get a lead to read a Google

doc of my offer that was high ticket and say yes there was

about maybe 1% of the audience who would say yes who are in the fast lane yep you

know ready I’ve consumed an in and then 99% were in the slow lane or some middle

Lane now what do I need to do to get the slow lane and the Middle Lane people to

say yes I to nurture them yes but if I could turn them into a onesoft

customer by buying something for 100 bucks or 50 bucks or 200 bucks um that now meant that out of my I

don’t know 40 5,000 followers I got the 1% yes but now I

had 15% buying something small so I built an email list where I

had like 300 customers who bought this thing once and then I would only talk to them

and try to ascend them into the higher ticket thing because they already bought the thing they were indoctrinated into

my world it was so much easier to have a conversation with a onof customer and

get them to become a client than it was to spend energy getting on sales calls and whatever all day so by inserting

leads to customers to clients it sort of helped me one extract more revenue from an

existing audience because then I could create repeat customers who W yet clients and then meet them almost binary

like yes no now do you want the high ticket no back to the until you want it or you keep buying or

you know you remain a lead but that’s okay um but that model was interesting because then you know doubled down on

digital products and in turn created more clients very cool and I went on along

that Journey now that I think about it I book I was a recruiter didn’t have a job wasn’t solopreneur and I just wanted to

get better at writing and it’s funny I saw you in Cypress I was like all right

might as well I was just like ah person who writes about stuff that I want he’s in Cypress

as well cool so I booked her an hour call and then on that call um we then

met up and I knew you were going to pitch the model maker which was your high ticket program and it was funny on

the day you came like what is this and I was like um I just want to learn more I

was talking you through my plan and you giving me advice but then I was already sold half an hour into the first call

mhm because I just saw the way you were looking at things like yeah I just want more of this but I wouldn’t have been

able to kind of make that upfront investment at the time without getting a little bit of sense of what it would be

like to work with you I think that’s the key part like what is it like to work with you I think ties back to what we

said earlier like the show content shows what it’s like to work with you to an extent where you can get clients but

even more it’s like oh money has been taken here’s what it’s like to work with me great now I feel mentally comfortable

to keep going yeah and I think what you said there is cool because a lot of people told me last year why it was so

cheap to have a call with me is to be like 100 bucks like why this is valuable

this is whatever but to me it wasn’t just a one-of call it was well here’s

how we can work together after those 60 minutes so I remember looking back it

was like a 100 people bought a call in a year of which about 30% of them then

ascended yeah and they still get the value that’s the amazing part but yeah I mean those are very cool numbers

actually so 100 customers became 30% became recurring clients these are crazy higher

and this is paid people they paid the privilege yeah bit more than 100 but

roundabout yeah I think what we’ve explained will make logical sense to people teach show share invite I’m sure

they could go to your post and find out more details and when it comes to the offer they can start but I feel like

there’s a mental blocker when it comes to monetizing an audience and that can’t be

overcome with what we’ve said so I want to tackle that so when it comes to monetizing an audience when you look at

your students cuz I think that’s the most real example for people at home at

least the ones that seem to struggle why do you think they seem to struggle what do they need to think differently it could be struggle because

my offer is not there yet it could be because I don’t have a Content strategy

but if we assume that they have an offer and they have started posting you know it’s not like they’re level

one um a lot of people fear the ask they’re like I’m so used to giving value

value value and growing my audience um and there’s again no right

or wrong some people have grown huge audiences and then monetized others have monetized as theyve gone along but I

think there’s like a mental blocker where you’re like I’m going to ask for something now it’s not going to perform as well and what’s going to happen there

someone’s going to say no someone’s going to say no and all of that and I think like one of the people that I read

a book called pocket full of dough by Chris doe think um said you you give 90%

And you ask 10% start with that until you get comfortable like keep doing what

you’re doing just one day of the week make an ask and it doesn’t have to be monetary to begin with it could just be

sub subscribe or log like grab my lead magnet for me it’s like let’s chat to find out more let’s chat like it doesn’t

even have to be I’m going to sell to you until you gain that confidence and then you start asking more and I think yes

dopamine is lovely when your post go up but the dopamine you get when you see a transaction I promise you is better yeah

stripe notifications over LinkedIn yeah notifications but it also comes to a lot

of people saying you know I don’t have a case study yet and what do I have to do and that also blocks them from trusting

that they’re good enough to do something so I mean people have said this time and time again you are your own case study

and don’t think that because this person’s successful you’re not your own

case study is where you are in the journey like I remember looking back saying here’s how I Grew From you know

how I got 100 followers and that was what I was showing or here’s how I got my first lead and there was always

somebody two steps behind you who was starting who wanted what you just created and technically what you have

could be pered as higher value because you just did it and you actually know what it feels like I think that’s another thing that people say um like

when I started I mean technically why did I have a right to be a ghost writer I’ve

never ghost written for someone I’ve only ghost written and got paid for it I never did it for free so why was someone

trusting me and the main reason was I had done it for myself myself yeah and

they’re willing to give me a shot yeah you show that you’ve done this for yourself I

mean you’ve had the proof and all of that now you’re doing it for someone else obviously the beginning what you

had that some people may not have had is belief like I’m at a level where I can sort of

try this out and if I [ __ ] up I’m going to be honest about it with the client yeah it’s a very good point um I had a

very a lot of privileges to be honest like I had the background of recruitment I had you in the corner which doesn’t

hurt and Lara who’s in the room Matt Barker who I’ve looked at their posted and I’ve gotten some kind of sense of

what to do but I feel like it comes back to a point we made earlier like you do not have to make the ask for money at the

start you can still do it in exchange for the testimonial and you can even say all tip yeah and I I mean if we come out

of the LinkedIn bubble for a second and look at monetization people are knocking on doors every day to get a a split

commission and they are saying no to their face no to their face you know

call after call after call called calls whatever they are like we come out of the LinkedIn bubble you just you sell

anyway and um when you’re an employee like you are selling to some

extent anyway you might as well sell for your own thing I think we have it easier when you look outside of the the social

media bubble any other service you know whether you’re going to run paid ads or send an

email or pick up the phone or get a referral you are selling at the core um

and that’s all there is to it I mean you know high level for sure um I want to

talk to bit of my journey now maybe a little not I was about to say mini therapy session but not necessarily in

the context of I’m now a s preneur I have clients they’re happy with me now I

have two options scale but then I think that’s always the hard part

like I’ve done it I know how to do it but I need to do it for more people and then that’s where stress comes in or

what have you and you’ve been through this the agency way where you scaled the team and then you’ve also now gone the

solo way for someone who only wants to say solo they’ve made that choice how do

they do that without falling into the Trap of stress I guess yeah I mean it’s good

question it always has to do with what you want at the core so the solopreneurs

when you say scale is that make more money or free my time deciding what it

is because some people might be okay making 5K a month or 10K a month and not

getting in more work and scaling back their time so then we insert digital

products instead of services and stuff like that versus somebody who wants to jump I don’t know hypothetically from 5K

to 15K a month with without hiring and then you’re using automations you’re using a bit of strategy and you’re using

like for example what we’ve spoken about previously is the proximity offer what

is that there’s different levels that you can extract more from your customers

and clients to add or bolt on to your Revenue without affecting your workflow

so for example if I’m doing done for you ghost riding to take you for example your Journey was man I’m maxed out what

the hell do I do to do this and that and we bolt on coaching yeah you’re happy

they’re happy you’ve built more leverage maybe you lost the done for you client but you substituted them with four

coaching clients to the coaching clients it’s cheaper to you it’s more leverage

and you’re able to on board more people by doing less so you’ve now taken a done

with you plug into your done for you work then what did we do we went email list

and you’re thinking of digital products and things that give you even more leverage where obviously time is the

sacrifice here but it’s not you having to on board 15 ghost riding clients so

you’re making more money by doing less work and having more

leverage when do you think you know you’ve hit your max cuz I feel like

everyone in the room room here there’s a few LinkedIn cers hit their Max and when they look back it’s like ah I took on

too much and then it had to go back down how do we avoid that should we avoid that is that like a ritual that everyone

has to go through maybe it’s good question I think depending on who you

are you know when you’ve hit that Max because you start to somehow resent the

work that you’re doing so for me for example my biggest flaw was I had no breaks

like the sheer willpower of I’m G to [ __ ] do this I’m going to get out

there I could on board more more more more and more because I didn’t Define what the end was or the the cap was I

just kept on boarding more people so then that bled into the night it bled into family time it bled into whatever

so I’m like what are you doing this for the signals were all there but I could

on board even more hypothetically speaking Yeah so um when it starts to

bleed into your personal life that is a very clear signal that you either need

to stop or you need to fix something and optimize something um the other thing

was that was my biggest flow because floor because I was scared of Letting Go

I was like this is security to me this is what I need this is but sometimes you’ve got to let go and to me it was

like you know I had my fists clenched and hustle was the way to get there but

it didn’t have to be that way so I think when you reach a point where you start

to resent it and this like you know you can automate things you can systemize things you can only go that far until

again it starts to bleed into your personal life and you know your body will tell you I think the best way to

see it is more strategically saying I want to make 100K in a year in my first

year therefore I need you know this is my offer it’s two grand if it’s two

grand there’s 12 months in a year I need this many clients to get to that number therefore I’m not going to on board more

rather than just winging it at the beginning because then that gives you flexibility and then when you get to

that level of you know I’ve hit it I want more I want whatever then you’re

looking again strategically on what I can plug and what I can remove you know

don’t just naturally raise your price because for the sake of it like give it

a reason yeah and then you sort of go down that path to figure it out but I think listen to your body first mhm just

thinking to wrap up now you think of young

Jacob who didn’t know this life was possible what would you tell

them to put it that way then I mean I was a musician for 15 years I made 50

bucks a night playing jazz wow in my car getting gigs here and there I never

thought I would get to where I am today but I mean you know what Cyprus is like

every like our ancestors um were all like you know you got to work hard you got to do this you

got to do that like culturally it was like ingrained in us that you have to

follow this system accountant lawyer doctor exactly and you need to be that and if you’re not like I remember my

grandparents tell me are you going to be this like the equivalent of a what did

they call it like a flute dude who plays yeah the flute dude they make fun of in the old stories right yeah and I was

like you know that’s what I want to do but actually what helped me come out of it is a bit of reality

Distortion Like can I distort my reality if this guy’s a millionaire why can I

not be or if this guy’s making billions why can’t I have a fraction that why do

I have to be here and do that um and I know this

is I mean it was me starting to conceptualize that it’s not just dreamy it’s like a figure of speech how what do

I need to do to get to that number and then reverse engineering it backwards

made it feel alive and well and real and then I was like oh okay this is how I

can get there so then the reality Distortion was more of the the kick that

I needed and then using logic to reason the steps um but if I’m looking back at

younger Jacob I think I was more ballsy in my early 20s and I would do all sorts

of crazy [ __ ] um use that same mentality to say yes more often at the beginning

and say as many yeses as you can push yourself until you get to the point where you can say no and that is a great

place to be great that’s a great way to end Jacob thank you very much thank you

what should people do if they want to learn more about you um can find me on LinkedIn Jacob pegs or on Instagram most

Mojo or my email newsletter which is swipy mojo.com amazing thank you so much

thank you