THE GAMING PLAYBOOK
Harry Phokou sits down with experts in the games industry who have never been interviewed before. Through these in-depth conversations, we unpack the “Playbook” that made them so successful.
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For guest or sponsorship inquiries reach out to playbook@phokou.com
Latest Episode
In this episode, I sit down with Ada Mockute Jaime, CMO at Nordcurrent (Cooking Fever, Airplane Chefs) to unpack what’s actually working in mobile game marketing in 2025.
From UGC that turns into billion-view ads, to TikTok Lives that really convert to installs, Ada breaks down the tactics casual studios can copy tomorrow to scale faster and cheaper.
We cover:
– How to turn organic UGC into high-performing Spark Ads
– Why TikTok Lives do drive installs (and how to track it)
– What gameplay actually drives views: fast, chaotic clips that hook instantly
– Why Discord isn’t always the right community hub
– Smarter brand collabs: from Puma drops to QR “secret menus”
Whether you’re a marketer, game developer, or just curious how mobile games reach millions of players, this episode breaks down the strategies shaping game marketing in 2025.
Connect with Ada:
LinkedIn: https://www.linkedin.com/in/adamockute/
Connect with Harry:
LinkedIn: https://www.linkedin.com/in/hphokou/
YouTube: https://www.youtube.com/@hphokou
Instagram: https://www.instagram.com/hphokou
Get exclusive podcast recaps & industry insights: → Subscribe to the Gaming Rally Newsletter www.gamingrally.net 🎮
This September, I’m excited to be attending the @Live Service Gaming Summit, a must-attend event for anyone building, scaling, or evolving live service games.
From content cadence and monetisation to backend resilience and community building, the summit dives deep into what it really takes to create games that last.
Check out the latest event agenda here: https://www.iqpc.com/events-live-service-gaming-summit/agenda-mc/?utm_source=Harry%20Phokou&utm_medium=External%20Email&utm_campaign=49350.002_LSGSummit_Harry_Phokou_NL_Agenda&utm_term=&utm_content=&disc=&extTreatId=7621796
💸 Use code PHOKOU20 for 20% off your pass
Let me know if you’re attending too, would love to connect!
#LSGSummit #LiveServiceGames #GameDev #GamingIndustry #LiveOps #GameDesign #Monetisation #GamingEvents
Featured Episodes
Recent Episodes
Today’s guest is Jacob Pegs, a solopreneur, mentor, friend, and founder of Modern Maker, a coaching community. After years of web development and running a marketing agency, Jacob went solo and built a business that’s served 250+ clients, 2000+ customers, and $3.4M in client sales. He helps people craft offers that sell and create content that actually works. In this episode, Jacob shares how he built a thriving solo business by crafting simple offers and using power writing to connect with his audience. He explains his “Teach, Share, Show, Invite” method for creating engaging content, tips for crafting your first offer, and how to scale a business without stress. This episode is perfect for solopreneurs, anyone starting a solo business, those looking to improve their LinkedIn content, or anyone struggling to create their first offer.
The Gaming Playbook’s first-ever studio panel discussion features three LinkedIn powerhouses: Lara Acosta, Jacob Pegs, and Matt Barker.
Episode Sponsor: Aware
The LinkedIn Engagement & Analytics Tool
Use code “HARRY” for 20% off at: https://useaware.co/?fpr=harry
Lara Acosta – #1 UK Female Creator, runs Literally Academy Jacob Pegs – Founder of Modern Maker, a coaching community. Matt Barker – Author of The Digital Writer – Copywriting Course. Collectively, with over 400k followers, they’ve made $1,000,000s of dollars using LinkedIn. In this episode, the panel and host dive deep into the art of content creation and building a business you truly enjoy. Topics include using AI to simplify writing, creating connections through in-jokes, and strategies for making your videos stand out in the LinkedIn feed. They also explore managing time effectively, achieving balance, and crafting high-ticket offers, all while avoiding burnout. Whether you’re a creator, entrepreneur, or someone looking to level up your LinkedIn content game, this episode is packed with actionable insights for you.
Today’s guests are Lara Acosta, Luke Matthews, Matt Barker, Sam G. Winsbury, and Jacob Pegs. Lara is a personal branding expert and founder of Literally Academy, boasting 20M+ impressions and a #1 LinkedIn creator title. Luke is an AI-driven ghostwriter with 175,000 followers, known for teaching how to craft posts with precision in just 7 days. Matt is a solopreneur copywriter who left a corporate job to build a thriving business teaching others to attract dream clients through organic content. Sam is the founder of a personal branding agency that has built over 150 brands, achieving millions in inbound leads for clients. Jacob is a former agency owner turned business coach who scaled his consulting business to $500K+ annually, specializing in content-led growth strategies. And I’m your host, Harry Phokou, I ghostwrite and get LinkedIn done for you. In this episode, we talk about our approaches to writing, managing leads, and using AI in content creation. We also share tips on building connections, making the most of video content, and deciding what really matters on LinkedIn. Whether you’re new to LinkedIn or looking to refine your strategy, this episode has practical advice to help you grow your presence and get results.
Today’s guests are Nausheen I. Chen, Ryan R. Sullivan, and Danny DelVecchio. Nausheen is a 3-time TEDx speaker and public speaking coach helping leaders communicate with confidence. Ryan is a podcast strategist who’s launched 100+ successful shows for B2B companies. Danny is a video marketing expert helping founders turn LinkedIn videos into lead-generating machines. And I’m your host, Harry Phokou, I ghostwrite and get LinkedIn done for you. In this special episode, each guest brings a genuine question to ask the other guests about their business or LinkedIn. With one hour of deep dives followed by a 30-minute Q&A, this episode is perfect for entrepreneurs, content creators, or anyone looking to level up their LinkedIn game (and have fun doing it).
Today’s guest is Kseniia Maiboroda, CEO and Co-founder of Elevatix, an AI-powered LiveOps platform built to help mobile games reach their revenue potential. With a strong high-tech and mobile gaming background, Kseniia previously led technical product management for social casino games at Playtika. Over her seven-year career, she’s delivered innovative solutions for top-grossing games, helping clients like Voodoo see substantial gains in player engagement and purchase conversions. From quick SDK integration to fully automated liveops, Kseniia’s approach allows game studios to optimize revenue rapidly, without the hassle of extensive setup or management overhead. In this episode, Kseniia shares her journey of creating Elevatix, an AI-driven platform that personalizes in-game offers to boost mobile game monetization. She explores the real-world applications of AI in understanding player behavior, crafting custom offers, and enhancing user experience — all without relying on personal data, making these tools accessible even for smaller studios. This episode is ideal for mobile game developers, industry professionals, aspiring founders, and anyone interested in the transformative role of AI in gaming.
Today’s guest is Alexis Gresoviac, Founder of Ace Consulting Group and former Managing Director at Blizzard, Gameloft, and Huuuge Games. Alexis has been in the industry for 25 years, growing Gameloft Japan from 1 to 150 people and managing $100M dollars in budgets at Blizzard Korea. In this episode, Alexis reveals the 10 crucial things you need to get right to build a thriving gaming studio. From smart budgeting and decision-making to building teams that fit your culture. You are in for a masterclass!
Want to be guest?
Have a story or strategy that gaming professionals need to hear? Apply here to be a guest on The Gaming Playbook. We’re always looking for leaders, innovators, and experts to share their wisdom with our audience.
For business inquiries or sponsorship opportunities, reach out to playbook@phokou.com
